Can the 50K total variant limit still be lifted?

Shopify Discussion

Topic summary

  • Main question: whether Shopify can still lift the 50K total variants limit.

  • Update: A staff member confirms the cap can be lifted by application only. It’s a very rare, case-by-case exception and never guaranteed.

  • Eligibility guidance: Typically considered for stores that inherently need high SKU (stock keeping unit) volumes (e.g., automotive parts, paint). Generally not considered: print‑on‑demand or dropshipping stores.

  • Action steps: If you think you qualify, contact Shopify Support via the Help Center. Log in, create a support request (live chat, email, or callback), enter your request in “Ask about a topic,” proceed to “Get Support,” then select “Continue.”

  • Status: No lift was granted in-thread; the outcome depends on Support’s evaluation of each store’s needs.

Summarized with AI on January 30. AI used: gpt-5.
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Hello, there was a previous thread from a few years ago where some staff was saying there’s a way to lift the 50K total variant limit: https://community.shopify.com/topic/671951

Does anyone know if the limit can still be lifted?

1 Like
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Hi, @mysticmac

That’s a great question. Thank you for asking!

As mentioned in the linked thread, the restriction can be lifted by application only. This is not guaranteed and is a very rare exception we make, but is a possibility.

To set your expectations, this lift is generally only provided for stores that require a high volume of SKUs due to the nature of the products they sell. For example automotive parts, or paint stores. Types of stores that would not qualify would be print-on-demand or dropshipping stores. Keep in mind, no matter the type of business, the lift will never be guaranteed and is provided on a case-by-case basis.

If you think you qualify for a lift we encourage you to reach out to our live team to request your store be considered. Please visit our Help Center and log in to your account to create a support request through live chat, email, or callback. Once you have logged in to your account, type your request in ‘Ask about a topic’, scroll down to ‘Get Support’, and then click ‘Continue.’

Best of luck!