Can the app support future translation of vendors?

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Topic summary

Users are requesting the ability to translate vendor names in Shopify’s ‘Translate and Adapt’ app. Currently, vendor fields remain untranslated, creating issues when brand names appear in different languages—for example, Chinese brand names displayed to English-speaking customers, or vice versa.

Shopify’s Position:

  • Initially stated vendor translation isn’t on the roadmap, as vendors are typically brand/company names
  • After users shared use cases with screenshots, staff acknowledged the need

Current Workaround:

  • Duplicate vendor names as translatable metafields
  • Link metafields as dynamic sources in product templates
  • Limitation: Works on product pages but requires custom coding for collection pages

Outstanding Issues:

  • Users find the workaround too labor-intensive
  • Multiple requests for timeline estimates remain unanswered
  • One user notes it’s been over a year with no updates
  • Some users question whether this is a bug rather than a missing feature

Status: Unresolved. No official timeline provided despite repeated follow-ups.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
2

Hi there, @TaylorWong . Thank you for taking the time to reach out to the Shopify Community about translating the ‘Vendor’ name using the ‘Translate and Adapt’ app.

At this time, we don’t have any information to share regarding timelines on when such functionality will become available. With that being said, our Developers are always looking to add value to our products, new and existing, so I’m happy to pass your feature request from this post to the Team internally for their consideration.

To set some expectations, I can’t promise what the outcome of passing this feedback along will be, but you can rest assured that it’s been passed forward to the folks that need to see it!