I believe it’s because we NEED it. Even for brands like Nike and Adidas have their names in other languages like Chinese for different communities. Imagine how can an English speaking customer read the Chinese brand name of the product? I’m quite shocked this could even be a question for a global shopping platform like you…
Topic summary
Users are requesting the ability to translate vendor names in Shopify’s ‘Translate and Adapt’ app. Currently, vendor fields remain untranslated, creating issues when brand names appear in different languages—for example, Chinese brand names displayed to English-speaking customers, or vice versa.
Shopify’s Position:
- Initially stated vendor translation isn’t on the roadmap, as vendors are typically brand/company names
- After users shared use cases with screenshots, staff acknowledged the need
Current Workaround:
- Duplicate vendor names as translatable metafields
- Link metafields as dynamic sources in product templates
- Limitation: Works on product pages but requires custom coding for collection pages
Outstanding Issues:
- Users find the workaround too labor-intensive
- Multiple requests for timeline estimates remain unanswered
- One user notes it’s been over a year with no updates
- Some users question whether this is a bug rather than a missing feature
Status: Unresolved. No official timeline provided despite repeated follow-ups.
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