Can we A/B test two different themes on the same store?

Hey @ducnguyen_sri ,

Thanks for reaching out.

Yes, it is possible to A/B test two different themes on Shopify to see which one performs better. However, Shopify itself doesn’t provide a built-in feature for A/B testing. You’ll need to use third-party services to accomplish this.

There are several tools available like Optimizely, VWO, Google Optimize, etc. These tools allow you to split your website’s traffic between the two themes and track their performance!