Can we merge duplicate customer accounts on our sales platform?

Maybe we are thinking about this wrong.

Maybe we should start listing why a company like Shopify would NOT want this feature added.

  • Merging would mean on 1 “listed” customer instead of 2.

  • Merging would mean there is only data record to sell vs 2 or more.

  • Merging users is not profitable so therefore they care less what we think.

What’s some other?

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