Can you create different landing pages based on brand familiarity?

Can you add multiple landing pages to your shopify store that are used for people based on how much they know my brand. For example, someone who is “cold” is someone who has no idea who I am, so I will put the problem in one landing page just for them, and the solution. and if someone is warm or hot etc etc, I think you get the point. So how would I do this?