Can you help me identify what I'm doing wrong?

Store Feedback
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Topic summary

Store owner seeks actionable ways to improve conversion rate and whether to hire external help (SEO, freelancers). They aim to communicate their brand purpose better.

Key feedback:

  • Clarify uniqueness/value proposition so customers know why to buy here over similar sites.
  • Homepage UX: add favicon; simplify layout (hero banner → best sellers → promo/discount banner → customer reviews); add sections for best sellers and latest arrivals; display testimonials for trust.
  • Visuals/UI: ensure hero/banner reflects main product category (jewelry); improve product photography with styled outfits; add prominent Add to Cart and wishlist buttons on product cards; make discount labels visible; include detailed product info (materials, care) to reduce hesitation.
  • Marketing: hire SEO only with a clear plan; preference expressed for Upwork over Fiverr; consider Instagram/TikTok advertising and content for young audiences; run upsell offers (BOGO, bundles); prepare campaigns for Black Friday/Cyber Monday.

Actions/updates:

  • Owner implemented some homepage/testimonial suggestions and will emphasize their “why.” Upwork account creation issues may push them to use Fiverr.

Status: No resolution yet; improvements underway. Images/screenshots were provided to illustrate banner and UI changes.

Summarized with AI on December 16. AI used: gpt-5.
6

Hello @stylenanza ,
I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I spent some time exploring your online store, and I have some feedback to help improve your conversion rate:

  • Increase the credibility of the website by adding a favicon to your site.
  • The homepage currently feels overloaded with information. Simplify it with a layout like this:
  1. Hero banner
  2. Best-seller collections
  3. Banner highlighting discounts/campaigns the store is running
  4. Customer feedback/reviews
    You may also want to take a look at Pandora’s homepage design to see how they display their products: https://us.pandora.net
  • You could improve product photography by styling different outfits and accessorizing each look with jewelry or accessories from your store. This will help customers visualize how they can use your products.
  • Consider upsell deals like “Buy 1 Get 1” or product combos.
    As for involving an expert, I believe you could invest in boosting your media presence, especially through platforms like Instagram and TikTok. Focus on creating visually compelling content targeting young, fashion-loving audiences. You might also want to plan marketing campaigns and run ads for the upcoming BFCM (Black Friday & Cyber Monday) season.

I hope these suggestions help you find the best solutions for your business. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. :blush:

Best,

Tracy from the BON Loyalty team