Can you hide variants for a Shopify Plus B2B blended site?

I’m trying to hide variants when showing products to logged-in dealers. For example, normal customers would see a product with several variants. Dealers should see some of the variants but not all.

Can this be done, or do you have to create a separate product just for dealers?

Hey @jonlivingston ! Great question. Unfortunately, you must create a separate product for dealers today. Product publishing is only available today at the product-level. However, I will bring this feedback to our team to keep in mind when making roadmap plans for the rest of the year.