Can you review my store?

Topic summary

A wedding services website (perfectroseweddings.com) is seeking feedback on areas needing improvement. The store offers videography, photography, and rental services with an elegant design that reviewers generally praise.

Primary Technical Issues Identified:

  • URL Structure Problems: Videography and Photography sections use /pages/ URLs instead of /collections/ or /products/, which prevents proper search engine indexing
  • Meta Description Issues: Most pages lack meta descriptions or have excessive length (should be 100-200 characters)
  • Performance Concerns: Poor Core Web Vitals scores, particularly LCP (Largest Contentful Paint), FCP, and loading times due to unoptimized images and lazy loading

Recommended Improvements:

  • Add video samples to product galleries alongside existing high-quality photos
  • Implement customer testimonials with authentic couple photos on homepage
  • Include social media links and accepted payment methods in footer
  • Preload critical resources (images, fonts, CSS) and optimize sliders/carousels
  • Add trust signals: detailed reviews, certifications, secure payment badges
  • Create portfolio/case study pages organized by event type
  • Implement email capture and abandoned cart recovery
  • Ensure mobile responsiveness and compress images

SEO Priorities: Link building strategy, optimize title tags, create social media profiles (Facebook, Instagram, LinkedIn, YouTube), add Local Business Schema, and install Facebook Pixel.

The discussion remains open with the store owner actively working through suggested changes.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.

Is there anything that is bad I need to fix? Thanks so much

www.perfectroseweddings.com

Hi Croberts3250,
I’ve audited your site and identified several issues that may affect your rankings in Google’s search results

Execute a Link Building Strategy: High Priority#### Increase length of title tag: Medium Priority#### Lengthen meta description (to between 120 and 160 characters): Medium Priority#### Create and link your Facebook Page: Low Priority#### Create and link your X profile: Low Priority#### Increase page text content: Low Priority#### Optimize your page for Mobile PageSpeed Insights: Low Priority#### Optimize your page for Desktop PageSpeed Insights: Low Priority#### Add an SPF record: Low Priority#### Create and link associated Instagram profile: Low Priority#### Create and link an associated YouTube channel:Low Priority#### Create and link an associated LinkedIn profile: Low Priority#### Add Local Business Schema: Low Priority#### Setup & Install a Facebook Pixel: Low Priority#### Remove inline styles: Low Priority

Addressing these will help improve your site’s visibility. Let me know if you’d like to discuss further!

Regards,

Mustak

Thanks so much I’m going through these changes now. Can you please show me some examples of mobile layout that can be corrected?

Hello @croberts3250 First things first, the picture quality in your store looks amazing so my first suggestion would be maybe to add some video samples as well in the product gallery.
As for the reviews, I’d suggest you add a bit more on the homepage probably with the pictures taken of the couple used as well just to make it look even more authentic.

Also, don’t forget to include the links to your social media pages as well as accepted payment mediums at the bottom of the homepage!

Hi @croberts3250 I reviewed your store, your website design is good as it looks clean and simple. I also analyzed core web vitals of your website by using Google Page Insights report and the results suggest not a good output. Below represents the insights.

As above, you can see your LCP, FCP, and loading time are not as per the standard values. Try some more advanced techniques to resolve the same.

LCP Load delay

As per the analysis, in your LCP load delay is occurring. Unoptimized images and lazy loading of the elements are the main causes for this.To address this load issues, it’s important to focus on optimizing the speed at which the largest visible content element on your page is displayed.

Suggested Improvement

Preload Important Resources (Images, Fonts, CSS)

If loading delays are the issue then try preloading and inform the browser that certain resources are important and should be fetched first.

For example -

Optimizing Shopify Sliders or Carousels

If you use sliders or carousels on your homepage or product pages, they may be causing delays in the LCP load. You can lazy-load the slides not immediately visible to avoid unnecessary resource consumption.

For example -

High Speed Index

Improving the load time of a website depends on how quickly your content appears on the screen. Speed Index measures how quickly visible parts of the page load during the page load process.

Try Optimizing Critical Rendering Path

The Critical Rendering Path involves the order in which the browser processes files (HTML, CSS, JavaScript, images, etc.) to render the page. You can optimize this path by prioritizing the loading of essential resources that render visible content first.

Suggested Improvement

Inline CSS/ JS - Inline Critical CSS directly in the section of your HTML to avoid blocking the render process with external style sheets.

Example -

/* Inline CSS for critical styles */ body {font-family: Arial, sans-serif; margin: 0; padding: 0; background-color: #fff; }

Reduce the Use of Third-Party Scripts- Third-party scripts like tracking, chat widgets, or social media embeds can delay the rendering of the page. Use async or defer attributes for third-party scripts to prevent them from blocking the LCP element.

For example-

Hi @croberts3250

I really love your store design and UI when firstly accessing your web pages, which is quite attractive. Concerning the aspects you need to improve, I have listed them below and you can make them as the reference meanwhile.

  1. There are three separate sections on your store after checking, which are Videography, Photography and Rentals. However, when I intend to check the related page situations, I feel surprised to see that in Videography and Photography sections, the related page URLs are ending with /pages/XXX. This is not a good sign really, as they should belong to Collection pages or Product pages. If you do not optimize these page URL structures and patterns, search engines like Google will fail to recognize them as Collection or Product pages and will think they are simple pages only, result in chaos page structure when indexing from backend. Therefore, please kindly take some time correcting these page URLs from /pages/ to /collections/ or /products/ and you will pay off in the future after optimizing.

  1. Apart from homepage on your store, the rest pages are all having missing meta description issues. This is very unusual. Please further check if you forget to add meta description content on the store or the meta description code is broken. After fixing it, it is beneficial for your store to get a better performance on Google as well.

  1. When I would like to check your page real situation in search results, I can feel that your meta description content indeed is not showing properly, as you have excessive meta description issue also in the search results, however some of your web pages even have no meta description, then where is your meta description from I wonder? Please optimize the meta description content based on my point 2 and then shorten the length of it between 100–200 characters, which will display full contents and provide a better user experience when potential users search and check your page contents.

Overall, it indeed needs some time to fully optimize them properly, but I believe you can make it. You can also consider checking SEO performance regularly, and I used this way on my own store as well, hope it works for you as well in some ways to better know the page status. Thank you!

Hi @croberts3250

I really love your store design and UI when firstly accessing your web pages, which is quite attractive. Concerning the aspects you need to improve, I have listed them below, and you can make them as the reference meanwhile.

  1. There are three separate sections on your store after checking, which are Videography, Photography and Rentals. However, when I intend to check the related page situations, I feel surprised to see that in Videography and Photography sections, the related page URLs are ending with /pages/XXX. This is not a good sign really, as they should belong to Collection pages or Product pages. If you do not optimize these page URL structures and patterns, search engines like Google will fail to recognize them as Collection or Product pages and will think they are simple pages only, result in chaos page structure when indexing from backend. Therefore, please kindly take some time correcting these page URLs from /pages/ to /collections/ or /products/ and you will pay off in the future after optimizing.

  1. Apart from homepage on your store, the rest pages are all having missing meta description issues. This is very unusual. Please further check if you forget to add meta description content on the store or the meta description code is broken. After fixing it, it is beneficial for your store to get a better performance on Google as well.

  1. When I would like to check your page real situation in search results, I can feel that your meta description content indeed is not showing properly, as you have excessive meta description issue also in the search results, however some of your web pages even have no meta description, then where is your meta description from I wonder? Please optimize the meta description content based on my point 2 and then shorten the length of it between 100–200 characters, which will display full contents and provide a better user experience when potential users search and check your page contents.

Overall, it indeed needs some time to fully optimize them properly, but I believe you can make it. You can also consider checking SEO performance regularly, and I used this way on my own store as well, hope it works for you as well in some ways to better know the page status. Thank you!

Hi @croberts3250

I checked out Grand Horizon Events, and I can see you’re aiming for a premium, elegant events and décor brand. The clean layout and upscale vibe already give a strong first impression. To help sharpen things and improve conversions, here are some suggestions:

1. Build Trust & Credibility
Right now, the homepage feels sleek but a little vague. Visitors may wonder: What exactly do you offer and why choose you?
Adding a clear value proposition like “Luxury Weddings & Corporate Events with Timeless Design” in the hero banner would immediately anchor the brand.
Client testimonials or reviews should be front and center—people booking events want proof of past success. Even 2–3 strong quotes with photos can make a huge difference.

I didn’t find strong customer reviews or social proof.Customer reviews are visible but not very detailed—real photos, dates, or more personal reviews would reassure buyers.Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store, which makes collecting and displaying real customer feedback seamless..
Highlight guarantees or trust factors like experienced team, premium vendors, stress-free planning.

2. Portfolio & Storytelling
The imagery sets a nice tone, but event buyers need case studies or galleries to imagine themselves working with you. A portfolio page with categories (Weddings, Corporate, Parties) would be powerful.
Add short captions like “Full-service wedding décor for 200+ guests – Bali 2024” to contextualize photos.
Share your brand story or team profile—who’s behind Grand Horizon? Personal touches build credibility in event services.

3. Navigation & CTAs
Your navigation could be sharper. Right now, there isn’t a strong funnel guiding visitors to contact you.
Add bold CTAs like “Book a Consultation” or “Get a Free Quote” in both the hero section and at the bottom of each page.
Sticky buttons (always visible while scrolling) can keep that action front-of-mind.
Simplify menus if possible—focus on what buyers need first: Services, Portfolio, About, Contact.

4. Conversion Boosters
Offer sample packages or pricing ranges. Even if exact pricing varies, showing “Packages starting at $X” helps filter in serious leads.
Use urgency nudges like “Now booking for Summer 2025 – Limited availability”.
Add a lead magnet (e.g., free “Event Planning Checklist” PDF) to collect emails from visitors who aren’t ready to book yet.

5. Technical & UX Polish
Ensure all images are compressed and optimized for mobile—slow-loading galleries can hurt bounce rates.
Test mobile responsiveness—most event planners will browse on their phone.
Consider subtle animations or transitions to match the premium vibe, but avoid anything that slows load times.

If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.

Best Regards,

Waytoapps

Hi @croberts3250

Your store, perfectroseweddings.com, has a beautiful and elegant design that fits the wedding theme well. However, to help improve sales and user experience, here are some areas to consider fixing or enhancing:

Site Speed and Mobile Optimization

  • Ensure the site loads quickly on both desktop and mobile devices, as slow speed can drive visitors away.

  • Verify mobile responsiveness, making sure all buttons, text, and images display and function well on smaller screens.

Product Presentation

  • Use high-quality images with multiple views to showcase your products better.

  • Enhance product descriptions to include key benefits, usage ideas, and emotional appeal that resonates with couples planning their weddings.

Clear Call-to-Actions (CTAs)

  • Make CTAs like “Add to Cart” or “Book Now” prominent and visually distinct to encourage conversions.

  • Consider adding urgency signals such as limited availability or seasonal offers.

Trust Signals and Social Proof

  • Display customer testimonials or reviews prominently to build trust.

  • Include certifications, secure payment badges, and clear, easy-to-find shipping/return policies.

Navigation and User Experience

  • Simplify navigation menus to help visitors find products or services faster.

  • Add a search bar if not already present for easier browsing.

Marketing and Engagement

  • Implement email capture popups with incentives (discounts or freebies) to build your mailing list.

  • Set up abandoned cart emails to recover potentially lost sales.

Addressing these areas can help turn more visitors into customers and improve overall satisfaction. If more specific help or app recommendations are needed, feel free to ask!Your site perfectroseweddings.com has a lovely, fitting design for a wedding theme, but to boost sales and user experience, here are some areas to fix or improve:

  • Improve site speed and ensure full mobile responsiveness to reduce visitor drop-off.

  • Enhance product images with multiple, high-quality views and enrich descriptions to emotionally connect with customers.

  • Make calls to action clear and prominent, adding urgency messaging like limited offers.

  • Add trust signals such as customer reviews, secure payment badges, and transparent shipping/returns info.

  • Simplify navigation and add a search function for easier browsing.

  • Use email capture popups and set up abandoned cart emails to increase engagement and recover sales.

These changes should help convert more visitors into customers and enhance overall satisfaction. Let me know if you need specific advice or app suggestions!Your site perfectroseweddings.com has a lovely, fitting design for a wedding theme, but to boost sales and user experience, here are some areas to fix or improve:

  • Improve site speed and ensure full mobile responsiveness to reduce visitor drop-off.

  • Enhance product images with multiple, high-quality views and enrich descriptions to emotionally connect with customers.

  • Make calls to action clear and prominent, adding urgency messaging like limited offers.

  • Add trust signals such as customer reviews, secure payment badges, and transparent shipping/returns info.

  • Simplify navigation and add a search function for easier browsing.

  • Use email capture popups and set up abandoned cart emails to increase engagement and recover sales.

These changes should help convert more visitors into customers and enhance overall satisfaction. Let me know if you need specific advice or app suggestions!