I want to send instructions, not to subscribers but to ONLY the customers who make a purchase on certain product (s)? is this even possible? every time I think I get somewhere with the automations it wants to send to all subscribers.
Topic summary
Goal: send post‑purchase instructions only to customers who buy specific products, not to all subscribers.
Key points:
- Using Marketing Automation with Shopify Email will only send to customers who are subscribed to marketing. Non‑subscribed purchasers won’t receive these emails.
- You can add a conditional in the automation to target orders containing specific products by checking order line items (i.e., products in the order) via name, variant, etc.
- Workaround suggested: trigger an internal email to yourself/staff when an order includes the target product(s), then manually send the instructions to the customer.
Notes:
- A screenshot illustrates an automation with a conditional based on line items, showing how to filter by product.
Outcome/status:
- The original poster acknowledged the guidance. No fully automated solution was provided for emailing non‑subscribed purchasers directly via Shopify Email; the approach remains limited to marketing‑subscribed customers or manual follow‑up. Discussion is effectively concluded with a partial workaround, leaving the non‑subscriber automation gap unresolved.
Hi.
If you use a Marketing Automation and Shopify Email, it will only send emails to customers that are subscribed to marketing. But you can add a conditional to check the line.items (products in the order) by name, variant, etc.
You could have a workaround in sending an internal email to yourself (or your staff), then emailing the customer the instructions yourself
Thankyou.