Can't populate products in new development store using Shopify CLI 2.7.2, why?

I login to my partner account. I have Shopify CLI 2.7.2. With my partner account, I create a new development store. It has no products, but I own it.

At the command line, I use shopify login --store=my-new-store to access the store. The result is:

shopify login --store=drunk-monkey
? Select partner organization (You chose: Quixotic Shenanigans (19))
Logged into store drunk-monkey.myshopify.com in partner organization Quixotic Shenanigans

So then I want to populate this empty store with some product. So I try:

shopify populate products

✗ Command not allowed with current login. Please check your login details with shopify whoami. You may need to request additional permissions for this action.

So that kinda sucks. Somehow a store owner cannot populate a store with products.