Just into the second month of my shopify acc. Wondering if i need to hire an expert. I’ve been working on social marketing, still at the early stage of brand awareness . I think my SEO is decent . I need help finding out what i need to do to reach my first sale.
Topic summary
A Shopify store owner is two months in without making their first sale, despite working on social marketing and SEO. They’re considering hiring an expert.
Key advice provided:
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Focus on problem-solving: Identify a specific problem within the niche and position the store as a solution. Research pain points through subreddits and Facebook groups.
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Content-first approach: Create genuine, helpful content (Instagram, YouTube, or blog posts) that addresses the problem without being overly promotional. Share relatable stories and experiences.
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Build an email list: Offer free value to grow a list for engagement and feedback. Follow a 1-in-5 rule: promote products or request feedback in only one out of every five emails.
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Long-term strategy: Use the email list to drive initial sales, request customer reviews, and repeat the process until achieving consistent sales.
The discussion remains open with no resolution yet, but emphasizes that SEO alone won’t drive traffic for a new store. Brand awareness and quality products are foundational, but content marketing and community building are positioned as the primary path to the first sale.
For a store starting two months so far, please do your best to do brand awareness establishment as much as possible. After that, stay focused on your page contents and provide high quality products, this should work for preparation of your first sale.
Hey @lillynuxe ,
Congrats on starting your store. Since your store is pretty new, SEO won’t really get you much new traffic.
In my opinion, the best way to start with this is to take a step back and ask yourself what kind of problem you’re trying to solve with your store.
I don’t know what your niche is but think about some potential problems it has and how you can solve them.
It helps if you have some experience with the problem yourself but if you don’t just do some research on different online groups like subreddits and facebook groups.
Once you know what problem you want to solve for people in your niche, you can start marketing.
Your marketing can be as simple as you just starting a Instagram account or YouTube channel talking about your experience with whatever problem you’re trying to solve.
If you prefer written content instead, you could write blog posts about the problem you’re solving and share them in online groups.
Try your best to be genuine and actually talk about potential solutions to the problem in your content.
Also share relatable stories about how the problem has impacted your life and what helped you get through it.
And please don’t push your products too much at this point. You can mention it but you don’t want to sound too sale-sy.
I think a good strategy could be to make some content to get people to know your store exists and you’re trying to solve “this particular problem”.
And as a call to action try to get them to join an email list.
When building your list, offer something for free that can help people solve a problem in your niche; don’t just offer a discount code like every other brand does.
Focusing on building an email list is a great way to engage people in your audience and connect with them before asking for a sale.
Plus they can help give you feedback on your website and help improve your messaging and overall site experience.
And as you send emails to them, you can promote your products.
In general a good guideline to follow would be to promote your products or ask your audience for feedback in 1 out of every 5 emails.
It might seem like a drag to focus on making content and building a list but it’ll be a powerful asset for you once you figure out how to do it in a way that works for you and your brand.
Now once you have an email list that is growing, you can start promoting your products to get your first sale.
And once you do get it, reach out to the customer that bought from you and ask for feedback and possibly a review.
Rinse a repeat that strategy until you’re able to get consistent sales.
Overtime you’ll begin to collect reviews and start to get sales without people having to join your list first.