I wanted to run an a/b test on email campaign to get some learning. The test is set to 1 week, and I’d like to test on email subject line, anchor text on call to action, and the ratio of image and text. Given the time and budget, it has to be simple and as straightforward as possible. If you have experience with inbound marketing, I’d like to hear how you would set this up. TIA.
Topic summary
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Objective: run a simple one-week A/B test on an email campaign to gather learnings.
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Proposed test variables:
- Subject line
- CTA anchor text (the wording on the clickable call-to-action)
- Image-to-text ratio
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Constraints: limited time and budget; the setup must be straightforward.
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Ask: seeking practical guidance from those with inbound marketing experience on how to structure and execute the test.
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Latest update: a marketing provider invited the poster to share requirements via email and schedule a brief Google Meet to discuss strategies, including for BFCM (Black Friday/Cyber Monday).
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Outcome/status: no concrete testing plan or tactics shared in-thread; discussion remains open, with a potential next step happening off-platform.
Hello @Arcs ,
I hope you are well!
Can you please share your requirements at ankit@aitrillion.com? It will be helpful for understand the details with our team and you can book a quick Google meet call with us where we will explain you all the strategies we do for email marketing and BFCM.