Change name for confirmation emails shop

Shopify Discussion

Topic summary

A Shopify store owner is experiencing an issue where confirmation emails display an incorrect sender name. The store name should appear as “here\now” but is showing as “here\now” in customer emails.

Key Details:

  • The store name is correctly set in Shopify settings (as shown in attached screenshots)
  • Testing across multiple new email accounts confirms the problem persists
  • The issue affects brand consistency and credibility

Suggested Workaround:
One community member suggests the system may be automatically removing or escaping backslashes for URL formatting consistency. Proposed solutions include:

  • Filing a feature request with Shopify support
  • Using spaces between backslashes (here\ \ \now)
  • Trying UTF-8 characters that resemble backslashes
  • Using invisible characters (with caution for readability)

Status: The issue remains unresolved, with no definitive fix identified for preserving the exact formatting in email sender names.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

Dear Shopify community,

I turn to you as I’ve not been able to find an answer myself or in other discussions/topics.

I am facing an issue with the emails that are shared to customers after ordering. The ‘‘from’’ name is displaying an incorrect name.

This is how the email is received as the ‘‘from’’ name:

HereNowOwner_0-1737991846006.png

The correct name should be here\\now:

HereNowOwner_1-1737992769476.png
HereNowOwner_1-1737992769476.png304×160 5.44 KB

I’ve done some research and as far as I know the store name is the only place that could/should impact the ‘‘from’’ sender name on confirmation emails. However, as you can see it is not yet set correctly.

I’ve also learned that the ‘‘from’’ sender could be cached in your email so I’ve tested this by sending test emails to multiple new accounts and they all show as here\now which is incorrect.

From a brand consistency and credibility perspective I would really like to fix this. Any help to get this right is really appreciated.

Thanks in advance!

2

Hi @HereNowOwner the setting is probably removing the excess backslashes to either escape them or conform with the url format for consistency.

I doubt you can change that behavior but making a complaint feature request directly to a support advisor couldn’t hurt.

In the meantime try working around it just using spaces here\ \ \now, or looking for utf8 characters that look like backslashes but aren’t , or invisible characters, the system lets you input and shows in email; just be careful of creating text that is unusable by consumers.