Changing the Primary Image shown in Facebook Dynamic Ads and Shops from Shopify's Product Feed

Topic summary

A merchant wants to display their 2nd, 3rd, or 4th product image in Facebook Dynamic Ads instead of the default first image. The challenge is that their product feed updates daily from Shopify to Facebook, which automatically reverts any manual image changes back to the first image.

Current Situation:

  • Store has 3-4 images per product
  • Daily feed sync overrides manual Facebook catalog edits
  • Need persistent control over which image displays in ads

Proposed Solution:
A developer offered CustomPix, a Shopify app designed to select specific product images for Facebook catalogs. The app is currently in testing phase with select stores and being refined based on user feedback.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.

My store has 3-4 product images per product. Is it possible to have the 2nd, 3rd, or 4th image show up in Facebook Dynamic Ads instead? The feed is updated to Facebook per day (we tried manually changing the image on Facebook, but the images are refreshed per update to show Image 1 again).

Hi @jt00,

I built CustomPix, a Shopify app that lets you choose exactly which image appears in your Facebook catalog (for example, the second product photo instead of the variant image).

We’re currently testing it with a few stores and improving it based on feedback. I know this thread is a bit old, but if you’re still looking for a fix, here’s the post with all the details:

:backhand_index_pointing_right: New App: Pick the Perfect Image for Facebook & Instagram Ads