momentumhealth.store
I took a look at your store and overall it has a clean layout and communicates the brand well. The product presentation is clear, and the site is easy to navigate.
A few improvements that could help increase trust and conversions:
• Add more customer reviews and testimonials if available.
• Make the main value proposition clearer above the fold.
• Include stronger call-to-action buttons on key pages.
• Add more product-specific details, benefits, and FAQs.
• Consider displaying trust badges, shipping information, and return policies more prominently.
Overall, it’s a solid foundation. With a few trust-building and conversion-focused enhancements, the store could perform even better. Good work so far!
The store looks clean and trustworthy. One thing I’d focus on next is SEO. For a health-focused store like yours, optimizing product pages, collection pages, and content around the problems your products solve can help you attract people who are already searching for those solutions on Google.
Over time, that can bring in more targeted traffic, increase sales, and reduce the need to rely solely on paid advertising.
Solid niche and health is a space where there’s still plenty of room to stand out if the store looks the part. That’s where a few things are worth tightening up.
First, your product images are all different sizes. That inconsistency makes the store feel unpolished when you’re browsing through the catalog. Pick one consistent ratio and stick to it across the boar, it makes a bigger difference to first impressions than most people realize.
The hover effects on your images are also inconsistent - some products do one thing on hover, and others do something different. Small thing, but when everything in a store feels consistent, it builds subconscious trust with the visitor. Worth making those uniform across all products.
And on the SEO side, some of your images have no alt text at all, and the ones that do just have the product name copied in. Those are two completely different things. Alt text is what search engines read to actually understand what’s in the image, and just slapping the product name in there isn’t really doing the job properly. For a health store where people are actively searching for specific products, getting this right can bring in a solid amount of organic traffic.
Going through the whole catalog manually to fix this properly would honestly eat up your whole weekend. Check out AltMaster on the Shopify App Store. It’s free, handles it all in bulk, and makes the whole thing easy, so you’re not stuck doing it one by one.
Sort these out, and the store will feel a lot more professional and trustworthy right away!
The store looks clean and clear. Fix product image sizes to be consistent. Make hover effects uniform. Add meaningful alt text to images for SEO, the SEO AltMaster app can help with bulk editing. Add more reviews and trust badges. Boost SEO by targeting health-related keywords in product descriptions.
Health and performance supplements is a solid niche with strong repeat purchase potential. A few things worth addressing before you push traffic to this.
The navigation needs work. Right now it’s very bare: Home, Contact, and three product categories with a “More” dropdown. That structure doesn’t give a visitor confidence that they’ve landed on a proper store. Look at how established supplement brands organise their menus: shop by goal (performance, recovery, hydration), featured collections, bundles. Even a small amount of structure signals that the store is thoughtfully built.
Product images are also not doing you any favours. In the supplement space specifically, trust is tied closely to how professional the product presentation looks. If the images are low resolution, inconsistently sized, or clearly supplier stock photos, that’s one of the first things that makes a health-conscious buyer hesitant. Take time to get the product presentation right before spending on ads.
On the cart side: you’ve got a slider cart which is a good foundation. For a supplement store the cross-sell logic is genuinely strong: someone buying a pre-workout is a natural candidate for electrolytes alongside it, someone picking up vitamins might want a hydration product to complete the stack. A free shipping progress bar and in-cart product recommendations would surface those connections at exactly the right moment. Something like iCart handles both without stacking separate app costs.
Sort the navigation and images first. Then make the cart do the selling work.
Hi @Momentum_Health ,
Really clean store and I like that your nav is already organized by goal (Hydration, Pre-Workout, Protein) instead of one big Shop All. A few things I’d fix before driving traffic:
Quick fixes first:
- Check the Chocolate Raspberry Protein Shake price - it’s listed at $3.95 while everything else is $28–$50. Looks like a missing digit.
- Social icons link to Shopify’s accounts (Instagram, TikTok, etc. all point to
/shopify). Swap in your own handles or remove them - default links hurt trust. - Add your policy pages - only Privacy Policy is in the footer. Add Refund, Shipping, and Terms (Settings → Policies auto-generates templates).
- Stray “Pure Performance” text near the newsletter looks like leftover placeholder copy.
SEO:
- Homepage title + meta description are just “Momentum Health.” Add keywords, e.g. “Science-Backed Protein, Pre-Workout & Hydration Supplements.”
- Several images (hero, “Focused on Quality”) have empty alt text. Apps like Smart SEO or SEO Manager let you bulk-edit alt text.
Conversion:
- Add customer reviews (Judge.me or Shopify’s free reviews app) - biggest trust win for supplements.
- Expand product pages with benefits, ingredients/dosage, and a short FAQ.
- Sharpen the hero with one concrete promise (third-party tested? sugar-free?).
Solid foundation overall just lock in the price fix, policies, and a few reviews before running ads.
One thing I noticed is all of this are redirecting customer to Shopify account, if you haven’t built your social pages yet (which I recommend to), just remove those social icons.
The alignment here could be done better
It’s a funny coincidence that I’m looking for Magnesium product myself recently, so I 'd give some thoughts from a customer’s perpective. The description is not persuasive enough. It takes great effort to scan the whole paragraph without catching the important information I seek for. You can consider changing it to the format that starts with a short paragraph telling people who this for, how it solves their problems, then use bullet point for its medical benefits as well as academic information
You can optimize this for both conventional SEO and also increase the chance of getting recommended by AI tools when customers ask for recommendation. If you would like to do this on scale for your catalog, you can try SEOWILL (here), it can help you with optimizing description following search engine, AI tools algorithms
Hope this helps!
Nice store overall. The design looks clean and professional.
A few things I’d consider:
- Add more customer reviews/social proof.
- Make shipping and return information easier to find.
- Strengthen the homepage headline so visitors immediately understand your value proposition.
- Test the full checkout process on mobile.
You’ve got a solid foundation. Are you getting traffic but low conversions, or are you still working on traffic generation?