Checklist Suspended Google Merchant Center Account Fix & Resolve

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Topic summary

A merchant shares a detailed checklist for resolving Google Merchant Center account suspensions, primarily due to misrepresentation violations. The guide covers critical requirements including:

Key Requirements:

  • Business and payment details must match across all platforms
  • Only one Google Ads and Merchant Center account permitted (multiple accounts = circumventing violations)
  • Single website per business, verifiable business address on Google Maps
  • Phone number must be answered during listed business hours
  • Reviews must be from verified purchases only; imported reviews (e.g., from Etsy, AliExpress) are prohibited

Technical Issues:

  • Accurate tax/shipping settings in Merchant Center
  • SKU in structured data must match product ID in feed
  • Proper inventory tracking and stock availability display
  • No automated currency conversion
  • Product descriptions should be substantial (500+ characters recommended)

Common Problems Identified:

  • Drop shipping businesses face inherent trust disadvantages; need original content and images
  • Print-on-demand (POD) not supported by Google
  • Fake or unverified reviews trigger suspensions
  • Unverifiable business addresses (shared addresses, no business presence)
  • Missing footer information (address, email, phone, business hours)

Discussion Status:
Multiple merchants request site reviews after failed appeals. The original poster offers paid consultation services and emphasizes that Google doesn’t specify exact violations, requiring merchants to systematically address all potential policy issues.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
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POD only is not allowed, reference: https://support.google.com/merchants/answer/6150127#:~:text=Unavailable%20promotions

If other merchants are doing this, they may be violating the policy or they only list products that are not POD on Google Shopping.