Checkout questions we've seen in Community

[jasonh]

Hi Communtiy!

Here’s a roundup of the most recent discussion about checkout customization and checkout experience:

• +100 Checkout initiated but not a single purchase. by @Klystra
• Shopify Analytics Not Tracking Checkout Conversions – Orders Created but CRO is Always 0% by @mervdurmaz
• High ATC and checkout not converting to sales by @tjpratt
• Is it possible to create a custom checkout page like Zalora on Shopify? by @galang
• Card Testing Bot Attack Flooding Our Store With Hundreds of Fake Abandoned Checkouts – No Way to Remove Them by @David_Customer_Servi
• Sessions surged by 103% but sales are low—need feedback on checkout & conversion by @HabitRoom
• Gaining traffic but no conversion to cart or checkout by @ArloGrey

We’re seeing some common patterns across these threads:

• checkout not converting to sales
• creating customized checkout
• bot traffic flooding checkout
• checkout sessions surging but not translating to orders

If any of thest sound familiar, you’re not alone!

Bring your checkout and conversion questions to this upcoming AMA! Experts here at Shopify will anwser your questions live!

See you there!

[Markk60]

Hey @jasonh — love this roundup. If you’re seeing lots of checkouts started but few (or zero) purchases, a quick way to narrow it down before the AMA is to separate tracking issues vs. real checkout drop-off vs. bot noise:

• Validate the numbers first: compare Shopify’s built-in Analytics → Reports (online store conversion funnel, sessions → ATC → checkout → purchase) with what your ad platform/GA says. If CRO is stuck at 0% while orders exist, it’s often attribution/tracking rather than checkout itself.
• Look for patterns in abandonment: are abandons spiking on a specific day, device, country, or payment method? Shopify’s built-in reports can get you started, and for deeper slicing (by payment gateway, shipping method, discount, landing page, etc.) tools like Mipler reports can make that investigation way faster.
• Bots/card testing: if you’re flooded with fake checkouts, focus on blocking/mitigating at the edge (fraud tools, rate limiting, checkout protections) and then use reporting to quantify the impact so you’re not “optimizing” for bot traffic.

If you’re joining the AMA, it helps to bring 2–3 specifics: date range, top traffic source, top countries, and which step drops hardest (ATC->checkout or checkout->purchase). That usually gets you to actionable answers quickly.