Clarification on Email Disconnection Impact in Shopify’s Google Integration

Topic summary

A user asks whether disconnecting an email from Google Business Profile in Shopify’s Google & YouTube app will affect other connected services like Google Merchant Center (GMC).

Key Points:

  • The user wants to switch to a different email for Google Business Profile
  • An attached screenshot shows the integration interface

Response & Recommendation:

  • The disconnection behavior is inconsistent: sometimes it only disconnects Google Business Profile, other times it disconnects all linked services
  • Best practice: Use the same Google Account email address for all integrations
  • Suggested workflow: Create Google Business Profile outside Shopify first, then connect using “I already have a profile” option to maintain consistent email usage

Action Required:
If proceeding with disconnection, verify all other connections (GMC, etc.) remain active afterward and reconnect if necessary. The issue remains unresolved with no guaranteed outcome.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.

Hello,

If I link my email to the Google Business Profile in Shopify and later decide to disconnect it to use a different email, will this action affect other logins—such as Google Merchant Center (GMC) — within the Google & YouTube app in Shopify? Or will it only disconnect my access to the Google Business Profile integration specifically?

Cheers,
Yuri

Yes that can cause issues, my recommendation use one and the same email address.

So in this case create your Google Business Profile outside of shopify, then once created, use I already have a profile. This will allow you to ensure you use one and the same email address.

Sorry, may I ask what do you mean by “Yes that can cause issues”?

Just to clarify, if i disconnect the current Google Business Profile email/login, it will also disconnect the other linked emails/logins (e.g. GMC) under Google & YouTube app in Shopify?

Cheers!

It will be much easier to link accounts if they are all using the same Google Account email address.

It depends, sometimes it only just disconnects Google Business Profile, sometimes it disconnects everything. It’s not a 100% always the same.

So proceed with the understanding if you disconnect, to check if everything else is still connected, if not, re-connect.