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Ask Me Anything Q&A 2hmediaamarepo

Topic summary

A Shopify store owner spent $760 on Facebook ads without generating any sales. They ran 3-4 catalog ad campaigns with various audience targeting strategies (broad, gender-specific, interest-based), but Meta’s budget optimization favored underperforming carousel ads. The advertiser lacks product videos and relies primarily on product images and collection ads.

Key challenges identified:

  • Using catalog ads for multiple products instead of focusing on single products
  • Uncertainty about campaign structure and audience targeting
  • Limited creative assets (no videos)

Expert recommendations:

  • $760 is too small a budget for effective advertising; recommended monthly minimum is around $2,000
  • Focus on promoting one product rather than entire catalog
  • Build brand reputation before scaling advertising efforts
  • Start with smaller test budgets in month one, then increase based on results
  • Direct ads to specific product pages rather than general business promotion

The discussion remains open regarding optimal creative strategies when video content is unavailable.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

Hi everyone,

I’ve been running Facebook ads for my Shopify store, but I’ve spent quite a bit without seeing any sales. Here’s a quick rundown of what I’ve done so far:
Created 3–4 different campaigns with a decent daily budget.
Focused on catalog ads because I have a lot of products, so promoting single products isn’t practical.
Tested multiple ad sets with different audiences (broad, gender-specific, and interest-based).
Meta optimized the budget, but it heavily favored poor-performing ads (e.g., carousels).

What I’m struggling with:
No product videos — so I’m mainly using product images and collection ads.
No sales despite spending over $760.
I’m not sure if my campaign structure is wrong, or if I should focus more on retargeting, lookalike audiences, or optimizing the catalog ads themselves.

Could anyone share their experience on:

  1. How to structure a catalog ad campaign properly?
  2. How to find the right audiences that convert?
  3. What kind of creatives work best when you don’t have videos?

Any advice would be greatly appreciated. Thanks in advance!

1 Like
2

Hi @hasanisrar

Thanks for coming to the AMA.
A: $760 is a very small budget for advertising. Focus on one product, not a whole catalog. Determine the value your business provides. Tools like Google Ads, Facebook, etc. should direct to a product page. You should not advertise your business at all until it has a reputation. Focus on building a brand that doesn’t stand for anything and no one’s excited about people. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 00;30;40

Q: If 760 is too small for a monthly budget, what is minimum?
A: You can test with a small budget, but a good starting point for a monthly ad budget is around $2,000. It’s common to start with a smaller budget in the first month for testing and then increase it. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 00;49;04