Looking for feedback on improving conversion rate before continuing Meta ads
Hi everyone,
I’m looking for some honest feedback on my Shopify store. We’ve recently driven around 3,000 sessions from running Meta ads, but our conversion rate is only 0.12%, which obviously isn’t sustainable.
Before we keep burning money on ads, I’d really appreciate any advice on:
Store layout / UX
Product pages
Trust signals & social proof
Pricing, offers, or checkout flow
Anything else that stands out as a conversion killer
This is still a relatively new Clothing brand, so I’m very open to making changes and testing improvements before scaling ads again.
Any feedback would be massively appreciated — thanks in advance!
My impressions after taking a quick look at your product page: the buy box in your product page feels a bit too packed. I would put “Care Guide” in a collapsible on the left side like how you have “Delivery Information” and “Returns Information” because while this is important information, it is not necessarily as critical as the product’s description and buy buttons.
Also I’m not totally sure putting the founder’s story above the buy button instead of the product description (or a short excerpt of it) is the best idea, as customers might be more interested in fully understanding what this product is at the time of buying.
Also, on mobile I have to scroll quite a bit to even see the “Add to cart” button.
And maybe moving the reviews to a separate section in an effort to make your buy box easier to digest? A common pattern I’ve seen is having reviews in a section below the buy box and making clicking on the review stars scroll you down to that area. That way customers can easily see them but it doesn’t distract them from the main action, adding the product to the cart.
Hello! On the home page, in the testimonials section, I see that some people’s names are repeated. I wouldn’t do that, and I would also include a photo of each of them.
Keep up the good work with your project, there are lots of things that are great!
Thanks for the feedback, really appreciate you taking the time to look through it.
I’ve taken everything on board and have already made a few changes to clean up the buy box, improve the mobile layout and make the product info clearer around the add to cart.
This is Emily from SalesHunterThemes. I’ve taken a look at your website and would like to share some thoughts and suggestions.
Homepage
I’m not sure how many products you plan to have in total, but with only 6 products currently, I think it would be more effective to display all products directly on the homepage instead of splitting them into separate tabs (Grey Essential and Navy Essential). And there is currently a navy product placed under the Grey Essential tab, which may confuse customers.
The customer reviews section could be more engaging. I recommend displaying reviews together with customer images or showing which specific product was purchased. Additionally, this section should be placed higher on the homepage to build trust earlier in the user journey.
For the Shop menu, consider directing users to a page that shows all products instead of sending them to the All Collections page, where they need to click one more time to explore products. The All Collections page makes more sense once you have multiple collections.
Also, on the homepage, you could add new sections to showcase how your products look in real life. For example: Add model-on images in different real-life contexts or include a short product video showing fit, movement, and styling.
These elements help customers better visualize the product and increase purchase confidence.
Product Page
I understand that you are currently organizing products into collections based on color, but this approach may make it harder for customers to find and purchase the exact product they want.
For example, if a customer is viewing a Grey Short Set and wants to buy the Navy Short Set, they cannot switch colors directly and must search for the separate product instead. This creates unnecessary friction.
To solve this, you could consider using Product Siblings / Combined Listings (most Shopify themes support this feature). This would allow customers to switch colors on the same product page.
Additionally, I recommend creating collections based on product type (e.g. Shorts, Windbreakers, Sets) rather than by color. This structure is more intuitive and improves product discovery.
To get more actionable advice to improve your store’s looks, you might find AI-powered store review tools helpful - I use a custom GPT called “Ecommerce Store Visual & CRO Feedback” that can give you instant second opinions on specific pages (Actually my above recommendations are from this GPT). It’s well trained via Baymard knowledge base so provided suggestions are so true and valuable.
Those buy box cleanups should help reduce friction for visitors who were already close to buying.
One thing that might be worth looking at before scaling ads again: at 0.12% CR, it’s possible a chunk of your Meta traffic wasn’t in “buying mode” to begin with. UX fixes help the people who were close to converting, but they don’t move the needle much on visitors who were just scrolling.
Before spending more on ads, might be worth checking whether your traffic was actually shopping-intent vs. casual browsers. Different problem, different fix and catching this early could save you from burning budget on the wrong audience.
here’s my honest feedback after going through your store: as such the store design is great and offers that premium feel too.
but there are several areas where you can make improvements. these include:
at several spots, i found that the grammar can be improved. for example this header which should say something like “free delivery in the UK”
the main hero text of your home page can also improve. i mean i expected something more specific. when i read ‘essentials’ i get confused a bit. it would make more sense to talk about apparels there
on product pages, you can also try and add some faqs that answer the most common questions a user might have regarding your products. that will offer more clarity to shoppers and help them make quick buying decisions, thereby boosting your sales. but apart from that, i really loved your design and even the way you have added reviews.
also, at some places, the content felt to be AI-generated throughout your website. while thats not a problem, but i felt some creative effort from your side can further enhance the appeal of your store.
those were some of the points i notice. rest, the website’s structure, layout, checkout flow (for products), etc., seemed nice.
i would say do go through Shopify’s blog on product page and store designs. you might some inspiration to make adjustments.
@NoveClo Smart call to stop ads first. A 0.12% conversion rate usually means UX, trust, or product page issues not traffic quality. Focus on clear value props, stronger trust signals, mobile UX, and a smoother checkout before spending more on Meta ads. Fix the foundation, then scale.
Thanks everyone — I made a few small changes and I’m already seeing an improvement. I’ve picked up a couple of sales, so it’s definitely moving in the right direction.
