I have really good coffee. It is called Oda Coffee. I sell green, roasted and instant coffee. My coffee is organic and single origin. Most of it is from Ethiopia and Kenya. But I am not selling it as I want to. I have big problems with marketing. Any ideas?
Topic summary
A coffee seller offers Oda Coffee in three forms (green, roasted, and instant), emphasizing its organic, single-origin quality from Ethiopia and Kenya. Despite having a strong product, they’re struggling with marketing and sales performance.
Suggested marketing approach:
- Narrow focus to a specific core customer segment initially
- Research optimal channels to reach that audience (influencers, blogs, in-person events)
- Audit and optimize the website for conversions
- Review pricing strategy to identify potential barriers
The discussion remains open with initial guidance provided but no concrete action plan or resolution yet established.
Some rough thoughts:
- Identify your core customer and be hyper focused initially
- Research how to best reach your core customer (influencer, blogs, in-person events)
- Study your website and ensure it’s fully optimized
- Look at your pricing - is this a barrier
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