Connecting shopify to google merchant center subaccount

Shopify Discussion

Topic summary

A user is trying to connect multiple Google Merchant Center (GMC) subaccounts—each targeting different markets—to Shopify using the Google & YouTube app. The app only displays options to create new standard GMC accounts, not existing subaccounts.

Proposed Solutions:

  • Workaround: Assign a unique email address to each GMC subaccount (via Settings > Access and Services), then link each email separately within Shopify to connect to the specific subaccount.
  • Alternative app: Use third-party apps like Multifeeds that support connecting to any GMC account, whether linked or unlinked.

Current Status:

  • One user confirmed the workaround helped; another reported it didn’t work for them.
  • The discussion remains open with mixed results and clarification being provided on where to add email addresses in GMC settings.
Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
1

Hi,

I have created several gmc subaccounts each for different market and now want to connect them to shopify through the google & youtube app, but the app doesn’t show them. It only lets me create a new GMC standard account. Anyone know how to do this?

2

If you have different stores, then for each subaccount in GMC you have created, add a unique email address. Then within Shopify you can link to that new email address and link to the specific sub account.

It’s a bit of a workaround, but that is the only way.

A much better solution is use multifeeds which allows you to connect to any account, linked or unlinked. https://apps.shopify.com/multiple-google-shopping-feeds

3

Thanks

4

This solution didn’t worked for me.

5

Both solutions work, it’s possible either in option one, something was not setup correctly.

And in option two, this always works. So it’s impossible for it not to work.

6

And where in the GMC settings would you add that email address to the subaccount?

thx for your hlep

7

By going to the sub account it self > settings > access and services