Same issue, no resolution. We re-route our old land line numbers to our internet based telephony. Is this common for everyone else?
Topic summary
Issue: The phone number on a Shopify site (DAWN theme) dynamically changes across devices and on Google, showing different numbers (e.g., 0860), though all redirect correctly. This confuses customers; an image (PNG) was used as a workaround to display the intended number.
Observations: The number appears correct in theme editor and HTML, but differs on the live site. Multiple users report the same behavior; changes can appear for new users.
Likely cause: Analytics/call-tracking scripts that perform dynamic number insertion (DNI), especially Google Ads Call Reporting via Tag Manager. A reference link to a related explanation was shared.
Fixes/Actions discussed: Adding the country code prefix helped the original poster and later restated as a solution, but did not fix it for another user (header still changes). Recommended to audit/remove tracking scripts, disable Google Ads call reporting in Account Settings, clear cache, and reproduce via VPN and Google search/ad click to confirm DNI.
Status: Mixed outcomes; no universal fix confirmed. Some success with country code and disabling call reporting, but others remain unresolved; discussion ongoing.