Hi, I want to grow my business, especially my brand’s Instagram following. I have messaged and emailed influencers and sent products to the few who’ve responded and were interested. They’d then post a photo of the product and them wearing it and tag me. This has increased my Instagram following, but not as much as I’d like. I’ve had the most trouble with figuring out how I should contact influencers and celebrities. Most of the influencers I’ve collaborated with were micro-influencers, but I’d like to see my product on a larger influencer or celebrity. Sometimes I’ve thought that many have seen my emails or messages, but aren’t interested in collaborating because I’m a pretty small brand and only have a couple of thousand followers, but then I’ve seen them promoting brands that are even smaller than mine. Any tips on how to get in contact with big influencers or celebrities?
Also, how should I get more conversions and interest in my brand? I started my business about a year and a half ago. About a year ago, I was getting almost 10x the sales I receive now. I’m not sure what I was doing differently. I would also have “drops” and would get sales the minute I released the new products, but now my new releases aren’t selling.