Conversion details Export reports eg days between the first visit and the most recent order

Topic summary

Users are seeking a way to export Shopify’s “Conversion Summary” data at scale, particularly metrics like days between first visit and purchase, order date, traffic source, and search terms. This data is currently only viewable by clicking individual orders, making bulk analysis impossible.

Key motivations:

  • Understanding the relationship between marketing spend and conversion timelines
  • Calculating median/average days to conversion and tracking trends over time
  • Creating dashboards for marketing attribution analysis

Proposed solutions:

  • Third-party app “Data Export IO: Reports” offers a “Customer Journey” report type that may extract this data
  • GA4’s funnel exploration report includes an elapsed time toggle and now has default reports showing time delay metrics
  • One user notes Google Analytics Universal Analytics previously had this capability before sunsetting

Current status: The discussion remains largely unresolved regarding native Shopify export functionality. Multiple users express frustration that such valuable customer journey data isn’t easily exportable. GA4 appears to offer a partial workaround, though questions remain about whether third-party solutions fully replicate the needed metrics.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.

Yes! I want to see this tooooooo

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