Hi! We have had a store for years and when we updated to the latest theme update with DAWN 11.0 our conversion rate and add to cart rate were cut in half. I’m not seeing anything specific on the site, no broken links or buttons, etc. Anyone have any insight on this or suggestions? Super frustrated. Thanks!
Topic summary
After updating to Dawn 11.0 theme, a store experienced a dramatic 50% drop in both conversion rate and add-to-cart rate. The store owner reports no visible technical issues like broken links or buttons on the site.
A second user reports similar problems with their theme, noting a severe tracking discrepancy: approximately 7X more add-to-carts visible in live view compared to what analytics records. Shopify support has reportedly denied any issues exist.
While the affected user acknowledges that factors like cookie blocking and private browsing can impact analytics accuracy, the current discrepancy is described as far more excessive than previously encountered.
Status: Issue remains unresolved; one commenter requested URL and screenshot for further investigation.
Please send URL with screenshot that affected.
I’ve noticed the same issue with my theme and shopify are insisting nothing is wrong. Over the past week I’ve witnessed around 7X more add to carts on my live view versus what’s being logged on the analytics page. I understand that there can be factors that impact the analytics page such as cookies/private browsing etc but this is excessive and far more than anything I’ve encountered before. Any help would be appreciated!