Main issue: After rebranding (Aug 1) from melacomfort.co.uk to aeyla.co.uk, conversion rate fell to ~0.9% from historical 2.5–3% at full price (and ~7% during a prior 70% off sale). Traffic and site design are largely unchanged; biggest drop is at the add‑to‑cart step.
Context: Checkout works and some orders are coming in, but the magnitude suggests a technical or UX change. Expected full‑price conversion would be ~1.5–2.5% based on past data.
Possible external factor: Multiple merchants reported a recent Shopify issue (since Sunday) with severe sales drops and Live View problems. OP notes declines began post‑rebrand before that, so platform issues may only be a partial factor.
Technical lead/solution from another merchant: A theme change switched “Add to Cart” behavior from redirecting to the cart page to showing a mini‑cart notification (overlay) that keeps users on the product page. Disabling “Add to Cart Notification” (Theme Settings) restored the old flow and immediately lifted sales (Debut theme; audience skewed older, struggled to proceed).
Actionable checks: Review theme/cart behavior post‑rebrand, test cart redirect vs mini‑cart for your audience, and monitor Shopify status/threads.
Status: No confirmed fix from OP; discussion remains open.
Summarized with AI on February 11.
AI used: gpt-5.
Before the re-brand we had a sale for 1 month of up to 70% off. Our conversion rate was nearly 7% which is to be expected given the large discount. When we sold full price historically we achieved a 2.5-3% conversion with the same traffic mix we have now.
The website itself design wise has pretty much stayed the same it just has a different name and URL.
Our traffic is relatively the same but conversions has dropped to 0.9% especially in the add to cart part of the funnel. This signifies to me that something is technically wrong however, we cant see anything from our side, the checkout process works correctly and we are getting some orders but for it to drop this much seems strange.
We would expect this to be around 1.5-2.5% at full price based on historical numbers.
Is there any trouble shooting suggestions that anyone would recommend to fix this?
I’m not sure if this is correlated but ever since Sunday/yesterday there have been a huge issues with sales for a lot of store owners in the community along side the live view not working. Our sales are down 90% yesterday and today due to some issue Shopify is having. I will link the other discussion post about what I’m talking about if you’d like to take a look. https://community.shopify.com/post/1699811
Thanks @troyt - it definitely got worse since Monday but still last week was pretty bad too post rebrand so not sure if it’s the only reason - for conversion to be so low there must be something as we have always had 2% + conversion at full price
@mking1 We have had a huge drop in conversion rates as well (Debut theme), specifically users reaching the cart page. I’ve been scratching my head at this for weeks, but think I just came across something..
Previously, when a visitor clicked “Add to Cart”, it took the visitor straight to the cart page. Now, a nice pretty cart notification shows in the top-right showing the cart contents (BUT THE VISITOR REMAINS ON THE PRODUCT PAGE). Our visitors are mostly elderly, so expecting them to click the “view cart” button on the little window that pops up is asking a lot.
I just unchecked the “Add to Cart Notification” setting under Theme Settings, and the visitor flow is back to how it used to be, so we’ll see if things improve. It has to…
Hopefully this is your issue and you see some improvement.
UPDATE: the cart notification was our problem. After reversing this setting our sales picked up immediately.
I understand many stores benefit from not taking the visitor directly to the cart page after clicking “add to cart”, as it encourages visitors to add more products to cart, etc. However, our store is different, and it’s extremely rare for them to purchase more than one item at a time. Hopefully this helps OP or any others out there in the future.