Mismatch between Shopify Analytics’ Online store conversion metrics and actual Orders. Users report daily discrepancies (e.g., 10 orders but only 8 reached checkout and 6 sessions converted; in some cases 5 orders while analytics shows 0 ordered/0 add-to-cart), and say support explanations about lingering sessions don’t hold given the 30-minute session window.
Possible causes/workarounds raised:
External sales channels (e.g., Tapcart) may not be included in “Shopify conversions”; check other sales channel reports for those orders.
Analytics data preference affects counts: some see accurate numbers with “collected before consent,” but undercounting with “collected after consent.”
Multiple stores observe the same issue, suggesting it’s systemic rather than store-specific configuration. A screenshot was shared to illustrate the discrepancy.
Status: No confirmed resolution from Shopify. Reports indicate the problem persists into 2025. Key open questions: whether Shopify will unify conversion tracking across channels and how consent settings should be configured to ensure accurate reporting.
Summarized with AI on December 17.
AI used: gpt-5.
I’m noticing that my orders and “sessions converted” and “reached checkout” under Online store conversion rate (Analytics tab), does not match up with what I see under the same dashboard for Orders. For example, every day I see that i might have 10 orders, but that only 8 people reached checkout and that only 6 sessions converted. That’s not possible.
When I called (3x) they’ve given me the excuse that oh maybe someone left a page open from the day before, or book marked a page, but this is happening literally every day. There’s no way that many people are exhibiting that behavior. Anyone else have this issue and get it resolved?
We have the same problem. We have for example 5 orders but it said 0 people ordered, an 0 people added to cart etc. I can’t understand why the number of total sales isn’t aligned with the total orders. It seems like a simple calculation. Is Shopify fixing this?
Found the issue and discrepnecy, if you use an external sales source like Tapcart, Shopify doesn’t include the orders in your Shopify conversions. Check your other sales channel hope that helps
I manage multiple stores and they all have the same problem.
A session for Shopify or Google is by default only for 30 minutes. So it can’t and shouldn’t be happening because someone has left the page open one day before.
I haven’t found a solution to this and would be glad if anyone else who might be reading this could help.
I am wondering if your analytics data preference is set at “collected before consent” or “collected after consent”?
We have a similar issue. Our store seems to be getting the right numbers when the setting is at “collected before consent”, but it becomes incorrect when its “collected after consent”
hope that helps