Well, this is the main product, it’s obviously mainly configurated for mobile use 
Topic summary
Main issue: ~500 store visits from ads with zero conversions; seeking guidance on whether to persist with the current main product (a mobile-optimized retro handheld console) or pivot. A product page link was shared for review.
Site feedback: Navigation is very basic, and product details are mostly buried in a long description. Recommendation to restructure product pages with clearer, user-friendly sections to improve trust and readability, and give the site a more professional look.
Marketing suggestions: Use retargeting ads (ads/emails that re-engage visitors with products they viewed) to bring back non-buyers, optionally with discount codes or highlighted reviews. Encourage and display customer reviews (e.g., via Judge.me) to add social proof.
Support and loyalty: Add centralized customer support to quickly address pre-purchase questions (shipping, specs, troubleshooting). Implement a loyalty program and incentivize reviews with points; pair reviews and incentives with tiered bundle pricing (“Duo” and “Trio”), e.g., bonus points during Black Week.
Status: No changes or decisions reported yet. The request for actionable, specific advice is ongoing.
1 Like