A Dubai-based curly hair brand (albucare.com), one month old, is seeking feedback on conversion metrics: 2.5% add-to-cart rate, 1.22% checkout reach, and 0.83% session conversion. The owner questions whether website issues or shipping costs are hindering performance.
Key recommendations from respondents:
Navigation & Structure: Add sticky header with search functionality, include latest arrivals section alongside bestsellers, and implement product category tags (currently only 7 products listed)
Trust Signals: Collect and display customer reviews from existing sales, add accepted payment methods to footer, include comprehensive support policies (privacy, returns, shipping, FAQ), and integrate live chat support
Technical Issues: Fix logo/hero section overlap at top-left corner of homepage
Marketing Enhancements: Add seasonal promotional banners, implement loyalty program with VIP tiers and point-earning actions (particularly valuable for repeat-purchase haircare products)
Multiple contributors note the store design is elegant and well-executed overall, suggesting these tactical improvements could address the conversion gap.
Summarized with AI on November 3.
AI used: claude-sonnet-4-5-20250929.
Hi Nada @Nada1 here are a few observations I’ve made from your store so far
You don’t have a sticky header with a search button on it which is something I would strongly advise that you change
In addition to the best sellers action, you should consider adding a section for latest arrivals on the homepage as well.
You should consider getting customer reviews from the sales you’ve made so far even if they are one or two. They could help convince more customers into trying out your products and you should keep asking for and getting more reviews as this progresses
At the bottom of the homepage, you should try include the accepted methods of payments there as well.
I hope you find these helpful and I wish you the best of luck!
Hi, I’m Wayne from Akohub. We have been working with many brands to boost the conversion rate. I have viewed your site and hope our expertise can help you.
First of all, your store design is elegant and well-designed. You included fabulous brand stories and images. There are three parts which I would like to suggest for modification:
At the left top corner of your home page, the logo and the hero section are overlapped, it would be better to remove it for a clear vision.
Since there are just 7 products on the website, you can consider adding more products to the store and adding a category tag which allows customers to easily choose the type of products that they’re looking for.
Since you’re selling haircare products which customers often return for repeat purchases, I would suggest adding a loyalty program with a widget on your home page. It encourages repeat business by rewarding customers for their purchases, fostering brand loyalty, and increasing the likelihood of customers returning to buy more.
To help you set up a loyalty program more easily, I would like to recommend our Ako Marketing app. Our app provides several loyalty features including VIP tiers, allowing customers to earn points through various actions such as referrals, signups, and writing reviews. Setting up the program will incentivize customers to engage more with your brand and foster a sense of belonging and loyalty, further creating a more compelling shopping experience that encourages customers to complete their purchases and return for future transactions.
Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.
I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve your UX/UI :
1. Adding Support section
You should add your customer service policies such as: privacy policy, return policy, shipping policy, FQA. Adding these will address purchasing hesitation and build trust to your customers.
Also, adding a chat box to quickly support your customers.
Adding a dedicated review section would allow customers to share their experiences, providing valuable feedback for other potential buyers. Customer reviews not only build trust but also serve as social proof, which can significantly boost conversions. Here is a reference: