Conversiondata is incorrect which harms ads from Google and Meta

Technical Q&A
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1

I have asked the question before, but there has been no response. So again I am experiencing inconvenience due to Shopify not tracking data correctly. This is causing the data not to be correctly passed on to third parties such as Meta. As a result, I cannot properly review my ads.

It’s a worrisome issue and I’ve seen several threads on this already, with no response each time.

So again what is the solution, is there a plugin that can ensure that data tracking can take over from Shopify? To ensure that the correct data is communicated to third parties such as Meta and Google ads.

I will keep sending this question again and again until shopify stops ignoring the problem they have.

2

Can you let me know if there will be any solutions.

I have the same problem and shopify help is only telling me that is because all our customers are declining cookies at the beginning and that is why we don’t have any data.. I really think not all our store visitors are declining the cookies, and our marketing agency does not have any problems with others with wrong data like we have on our campaigns..

3

Can you provide additional information on which data you are referring to when talking about this issue?

  • Are you using the built-in Shopfiy Analytics?
  • Google Analytics 4?
  • Shopify Apps from Meta or Google?
  • Are you using the customer events pixels?

You can sometimes test if your Shopify consent works by checking the window.Shopify.customerPrivacy.currentVisitorConsent() call in your browser console.

4

Hi,

I am using built-in Shopify Analytics. And yes i have also GA 4 and yes the Shopify apps Meta and Google, and yes to customer event pixels.

However Shopify is not even able to track conversion data by themself. We are going to organize it outside of Shopify with Google Tag Manager.

Shopify should be a shame for what they deliver! Without data it is impossible to do marketing! So where can we declare all of our campagne cost. I think Shopify will come with a solution very quickly instead of ignoring.

5

Hi,

I am going to organize the data outside of Shopify with Google Tag Manager. You will find on Fiverr plenty of consultants that can help you with it. According to my Markenting agency it should cost between 60 and 100 euro on average, to organize this.