Hi
We have been actively running paid ads and we have noticed that there are no real conversions happening.
In one week there were about 88 add to carts and 55 reached checkout and none of them resulted into sales.
Below is our website:
Can anyone guide if something is blocking our sales?
If ads are bringing traffic but no sales, usually the issue is on the store side rather than the ads. A few things to check:
First impression / trust clear product photos, simple layout, About/Contact/Policies visible.
Product page strong headline, benefits explained, clear Add to cart button.
Checkout make sure it’s smooth on both desktop and mobile.
Social proof reviews, testimonials, or at least trust badges help.
The best way forward is to share your store.
Hi @CyrusBr
I tested the check out process and while the statement “shipping is calculated at checkout” is factually correct, for a customer, it introduces uncertainty and friction. They see this and think, “Calculated to what? Will it be a small fee or something expensive?” Many shoppers are unwilling to go through the effort of entering their name, address, and contact information just to discover a shipping cost they might not want to pay.
This uncertainty alone is often enough to cause them to abandon the cart, even if the final fee is reasonable. The most effective strategies are to remove this doubt completely by stating a specific flat rate or by offering free shipping.
Given that you still have a 100% drop-off rate after checkout is reached, the next step is absolutely critical: you must rule out a technical problem.
Have you had a chance to go through the entire purchase process yourself using a 100% discount code? This is the only way to be certain that your payment gateway is functioning correctly and not showing an error message to your customers at the final step.
Hope this helps!
Hi @CyrusBr
Just a guess and not sure if it is the cause code or not, but I see a very big image on the top of checkout page when testing on my end, and it seems like unrelated to your website at all. Suppose I’m the customer who is ready to pay, I will feel confused when inspecting this page details. Maybe this image can be optimized by transferring to another existence like texts on announcement bar. What’s more, there is a shipping option on your checkout page as well, and they seem to express different meanings.
Hey @CyrusBr,
I took a look at your store and I can see why conversions might be low despite running ads. A lot of merchants rush into paid traffic without optimizing the cart and SEO, and it looks like your store falls into that category. Think about it from a customer’s perspective — if you land on a store selling incense sticks with a similar design, would you feel confident buying? If the answer is no, that’s where the why factor comes in. Make it clear why someone should buy from your store and what makes your products unique.
I also noticed the product images on the homepage aren’t consistent in size, which can affect the professional feel of the site. Another thing missing is upselling, cross-selling, and product bundling. These can really help increase the average order value. Adding a slide cart with a progress bar can guide customers through checkout while subtly suggesting complementary products.
If you want a smooth way to implement upsells, cross-sells, bundles, and a progress bar without juggling multiple apps, a tool like iCart can help. It keeps the cart experience simple and conversion-friendly while giving you the flexibility to present relevant offers to customers naturally.
Focusing on the why factor, optimizing product images, and improving the cart experience should help turn more of your traffic into actual sales.
Hi there
First off, don’t feel alone. Many new stores see good “add to carts” but struggle to turn those into sales. It usually means people like your products but something in the final steps makes them hesitate. Here are some areas to check:
1. Checkout trust & reassurance
Shoppers need to feel secure at the final step. You can build this by:
Showing accepted payment icons (Shop Pay, PayPal, Apple/Google Pay).
Adding a clear returns/refund policy link right on the checkout or cart page.
Displaying customer reviews or testimonials near the checkout button.
2. Shipping & pricing transparency
A big reason people abandon carts is unexpected shipping fees.
Be upfront about shipping costs early (on product or cart page).
If possible, offer free shipping above a certain order value - it encourages people to complete checkout.
3. Simplify the checkout flow
The fewer steps, the better.
Enable express checkouts (Shop Pay, PayPal, etc.) so people don’t need to type too much.
Make sure your checkout is mobile-friendly - most customers will be on their phone.
4. Build urgency & trust
Sometimes customers like the product but delay the decision. You can nudge them by:
Showing limited stock alerts (“Only 3 left in stock”).
Highlighting fast shipping (“Dispatched within 24 hours”).
Using secure badges (Shopify has them built-in).
5. Post-purchase reassurance
Some buyers drop off because they aren’t sure about product quality or delivery.
Use clear product descriptions and real photos.
Add a simple “Happiness Guarantee” or satisfaction policy.
You’ve done the hard work by getting people to add to cart. At this stage, it’s usually not about ads - it’s about trust, transparency, and making checkout smooth.
Also, while your main issue is conversion, improving site performance can still help reduce last-minute drop-offs (nobody likes a slow checkout). If you ever want that part handled automatically, you can try Website Speedy. It keeps your store fast and smooth, so you can focus on improving sales.
(Disclaimer: We’re affiliated with Website Speedy, a performance optimization tool. If you’d like, it can automate these improvements for you, but the free fixes above will also help)
