I am a new user of Shopify and have been building my website since April this year, including product selection and social media marketing. But so far, the exposure of my website is still pitifully low. I seem to have found some problems on my website, but there seem to be too many problems that I can’t handle alone.I will humbly accept any issues pointed out.
My shop address is: ojeffy.com
Hey @Leo_Bryan
Your website is built pretty basic. When a customer lands on the homepage, their first impression is that they don’t even know what you’re selling. For example,
Adding logo image in the hero banner? Not something I would recommend. Also, the logo itself is barely readable in the header so do consider improving that too.
On mobile, the currency convertor is overlapping the menu drawer. Your customers can’t even open your navigation because of this on mobile.
Too many variants plus huge font size on mobile version. If you have a lot of variants then consider adding a dropdown instead of pills. That will make it more clean.
Overall, the website is built pretty basic. No offense but if I was your customer, I wouldn’t trust purchasing from a website that’s built like this. We all start somewhere. Also, have a look at Store Feedback board. Take some suggestions from there as well.
Happy to help if you want me to give your website the right direction. Best of luck with your store! You got some work to do.
Cheers,
Moeed
Hi @Leo_Bryan
Welcome to the community.
It is good that you keep working on your store, but you have to learn about e-commerce in general and learn from other people’s experiences. There are a lot of topics in Store Feedback category, and I think your topic belongs there too. You do need to promote a lot on social networks, too. But your issues do not start there, but in the store.
To me, it is a basic store with product images, some descriptions for collections and products, and not much besides that. That “How are you enjoying your shopping experience?” takes too much space and does not display at the right time. As a visitor, I just got there, and you asked if I enjoy it or not. It is not the right time.
Your logo in the header is small and not too readable, but you thought to put it in the hero banner to make sure people remember? Well, I think it is not a great move. “Where trends begin” is a bit of a bold statement, but in an announcement bar, it does not have any function, no link. Your menu could be better. Necklace Woman and Necklace Men are not a great choice, you could have just Necklace and then like a sub collection Woman/Man. Also, you can add separate main menu items, Woman and Man, and then, underneath, add more collections.
I always check the contact information and the about us page, and yours does not give me much trust. The " About Us " page is really bad AI-generated text, you should be aware that you can not connect to customers with that text. Sounds good, have some catchy words but empty underneath. You have one domain email in one place, and that is good, but then on the contact information page, you have Gmail. Plus, the address is of a university, so it looks fake to me. How much trust do you think I got from all this ? Not much.
As I said, just products and descriptions are not enough. AI-generated text does not help. A lot of content/sections/blocks are missing. You should take some time to learn and, from that, improve your store. Besides store feedback, you can search for “no sales” and " zero sales" topics.
And I want to show you, the store that does well has done a lot of things right, and something you can aim for, but you can’t copy things like experience.
And check the first comment.
Good luck.
I took a look and honestly the foundation is better than a lot of newer stores, especially considering you only started a few months ago.
One thing I noticed though is that the store currently feels more like a product catalog than a brand experience, which usually affects both trust and conversion when traffic finally starts landing.
A few areas that probably deserve attention first are the homepage structure, product page hierarchy, and how the social content connects back into the buying journey. Small changes there can sometimes improve engagement more than spending extra on ads early on.
The good thing is most of these issues are fixable once you identify which part of the customer journey is leaking attention.
Out of curiosity, are you getting traffic already but low conversions, or is the main issue getting visitors in the first place?
Hello, Moeed
Thank you for your kind and patient reply. I have fixed my website based on the issues you pointed out, and it looks much better now.
Hello Laza
The issues you pointed out were very helpful. I listed them all on a checklist and made the changes. My website looks much better now. Thank you so much for your advice and patience.
Hi gracetech1
I think both problems exist. I post on social media daily to attract customers, but very few people actually click on my store link. Even if one or two people do click, they don’t make any purchases. Also, the store you described feels more like a product catalog than a brand experience. How can I improve this?
We certainly want to develop and produce our own branded products. Unfortunately, our team has a very limited budget, and dropshipping is practically the only viable option for us. Do you have any suggestions?
That’s the art/game of marketing. Posting alone doesn’t generate interest. What are you posting? Why is it interesting? And so on.
You mentioned you’ve got a team. Ask them, what makes them buy things online. When they react to something on social media, what made them do it? How can you brings these ideas into your posts and then into your website to improve your sales?
Hi Laza
I’ve addressed the other issues you mentioned, such as the banner and logo on the homepage, and the text in the announcement section. However, I’m struggling with the “About Us” page and our store’s address. I’m a university student, and this store is a joint venture with several classmates. We haven’t registered a company because the store hasn’t generated any revenue yet, and registering a company would create an additional financial burden. Therefore, we don’t have a suitable physical store address to fill in. Since our store has just started and we are operating on a dropshipping model, we actually don’t really have any stories to tell.Do you have any suggestions on this?
Best.
Hi NK
You’re right. It seems I still have a long way to go in e-commerce, and a lot to learn. Unfortunately, my team is almost entirely staffed by myself; I’m handling everything from website design to social media marketing, and I’m simply overwhelmed.
No worries, you’re doing great because you’ve started!
Take it one step at a time.
If you don’t have any other people in the team, use your social network: ask friends, family, people down the street. It’s all relevant information to improve what you’re doing.
For now, maybe drop off the social media a bit. You don’t want people to come to your store, get a bad feeling and leave. They might never return.
Put some time into getting the store “right”. Make it feel the way it should. Once you’ve got your network saying that they’d buy from you because “x,y,z”, then get back into the promotion and get those customers to your store.
Just because it can be done doesn’t mean it should be done, and certainly doesn’t mean you’ll be profitable at it.
Quick reality check - 10% of drop-shipping stores survive the first 6 months of actual operation, half of those quit within a year. After 2 years, we’re talking 1-3% are still breathing. That’s not me talking, that’s just the raw data. And it’s not really difficult to reason out why…
Customers don’t want drop-shipping. That is very evident. That’s why merchants obfuscate. That’s why you put that “curate” verbiage. That’s why people put fake reviews and false sense of “this is my product”. Ask yourself. Would you buy this from an unknown website just created, knowing that they are not doing anything in the order flow, but marking the price up 400-1,000%? I seriously doubt you would. No one would.
Customers want real. And drop-shipping is not real. You’re not really curating products. You’re not even selling products. You have nothing to do with the customer’s order. All your store does is route the order to a third party. You aren’t involved in the picking, you aren’t involved the prep work, you’re not involved in the packaging, and not involved in the shipping. Now, what kind of customer gets excited about that??
Try if you must, but if this is what you have to offer the world, good luck.
I would start by separating this into traffic quality, product-page clarity, trust, and checkout friction. Low sales can come from any of those, and the right fix depends on where visitors are dropping off.
If you can share the store URL plus where most traffic is coming from, people can usually give much more specific feedback. The most useful first checks are whether the landing page matches the visitor’s expectation, whether the product page answers the main buying objections, and whether shipping/returns/payment trust are clear before checkout.
Your site has no clear message. Say what you sell in one sentence above the fold.
Images are slow. Compress them. Switch to a faster theme if needed.
Add trust badges. Secure checkout. Free returns. Money back.
No reviews. Install a review app. Ask past customers.
Start small. Fix those three things first. Then focus on one social platform. Post daily. Do not spread yourself thin.
First months are slow for everyone. Keep going.
took a quick look at ojeffy.com. the biggest thing holding you back is that the store doesn’t feel like a brand yet, it feels like a general product listing page. when someone lands on your homepage there’s no clear story about who you are, what you stand for, or why they should buy from you vs anyone else.
two things i’d prioritize: first, pick a niche or at least a visual identity and commit to it. right now the product range is pretty scattered which makes it hard for customers to understand what you’re about. second, your product photos need a serious upgrade. they look like standard supplier images which makes the store feel generic. we use Prodofoto to generate lifestyle and studio shots from basic product images. even just upgrading your top 10 products with styled lifestyle photos would make the whole store feel more legit and trustworthy.
Hello @Leo_Bryan, welcome to the community!
I tried accessing your store but it looks like it is still showing as opening soon. Once it is up again, I would love to take a look and share some feedback!
As for the low exposure, that is completely normal when you are just starting out. Building brand recognition and trust takes time, so don’t be discouraged. The fact that you are already reaching out and asking for feedback says a lot and shows you are on the right track. Keep going!
Hey @Leo_Bryan .
Found the likely core issue. Your site is still sitting behind the Opening soon password page, so search engines and visitors can not actually see it, just a locked splash screen.
Turn off password protection under Online Store, then Preferences, then share the link again for real feedback on layout and SEO.
