Create Different Shopping Experience for Logged in Users

Topic summary

Goal: Allow wholesale clients to log in and see discounted pricing across all products, while regular visitors (who don’t have accounts) see standard pricing.

Context: The store currently doesn’t offer accounts to regular shoppers; only wholesale clients would create accounts to access reduced prices.

Latest update: A participant asked whether wholesale customers have a specific tag or a metafield on their accounts. This suggests identifying wholesale users via account attributes to control pricing visibility.

Notes: In Shopify, customer tags/metafields are labels or custom fields on accounts used for segmentation and conditional logic (e.g., showing different prices to tagged users).

Status: No solution provided yet; the discussion awaits clarification on whether wholesale accounts are tagged/metafielded to determine next steps.

Summarized with AI on January 3. AI used: gpt-5.

Hey all,

I wanted to know if anyone has a solution for the following scenario:

Our ecom client wants to offer different pricing for their products to their wholesale clients. Ideally, their wholesale clients create an account (we do not offer user accounts to regular visitors currently), and after logging in they are able to access all products in their shop at a discounted price.

How would we be able to accomplish this?

Thanks,

Matt

Do all your wholesale customers have a specific tag or metafield on their accounts?