Creating a Flow to Remove Email Marketing Preferences After Bounces

Shopify Plus

Topic summary

A user wants to automatically unsubscribe customers from email marketing after their email addresses bounce twice. They’ve created a segment identifying customers with 2+ bounces and plan to trigger a Flow when customers join this segment.

Proposed Solution:
Another participant suggests using Shopify Flow’s “Send Admin API request” action with the customerEmailMarketingConsentUpdate GraphQL mutation to programmatically update email marketing preferences.

Status:
The discussion remains open with a technical solution proposed but not yet confirmed as implemented or tested.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

Hi

I am looking to create a flow to automatically remove customers email marketing subscription preferences

I have created a segment for when a customers email address has bounced 2 times

I want the trigger on the flow to be that when a customer join this segment.

But is there anyway to automatically edit in the flow the customers email preferences to unsubscribe them from email marketing in shopify email?

Thanks

2

You might be able to unsubscribe them using the customerEmailMarketingConsentUpdate mutation with the Send Admin API request action.