I have created a segment for my wholesale customers (verified by AIOW App) to seperate them from my typical consumers. I would like to create discount promotions that will offer an automatic discount to my consumers but I need to exclude my wholesalers who already get a deep count. In the “Availability” section the only option says, “This discount is automatically applied to all sales channels”
Topic summary
A merchant wants to create automatic discounts for regular consumers while excluding wholesale customers (identified via the AIOW App).
Core Issue:
Shopify’s native automatic discount feature doesn’t support customer eligibility filtering or segment exclusion—it only offers “automatically applied to all sales channels.”
Proposed Solutions:
- Customer tag-based filtering: Multiple respondents recommend third-party apps that allow automatic discounts to exclude or target customers based on tags (e.g., Discount Bot, Haptech: B2B/wholesale)
- Alternative approach: One suggestion involves using loyalty points for regular customers instead of direct discounts (Gameball app)
Key Requirement:
The merchant needs a workaround—either through automation or third-party apps—to apply segment-specific discounting, as Shopify’s native tools don’t support this functionality.
Several app recommendations were provided with screenshots showing tag-based exclusion capabilities.
@rnp4840 , automatic discounts (native or app created) does not allow customer eligibility selection.
If you’re willing to use customer tags instead, I suggest you try our app, Discount Bot, to create automatic discounts that can exclude (or apply to) customers with certain tags.
If you have any questions, please feel free to reply.
Hey Rnp4840,
Heddy from Gameball: Loyalty Program & VIP here!
To exclude your wholesale customers from automatic discounts, you’ll need to segment them based on the tag applied by the AIOW app. Shopify’s native discount feature doesn’t allow for selective discounting by customer type. However, you can create an automation or custom solution using a third-party app like Automatic Discounts & Gifts to apply the discount only to specific customer groups. Gameball could also help boost engagement by rewarding your regular consumers with loyalty points instead of direct discounts.
Let me know if you need further help!

