Creating some visibility through Shopify

Ask Me Anything Q&A 2hmediaamarepo

Topic summary

A user in the men’s grooming category seeks guidance on increasing visibility for their Shopify store, having struggled with influencer marketing.

Key clarification provided:

  • Shopify primarily handles sales processing, not visibility generation
  • Visibility requires separate marketing efforts beyond the platform itself

Recommended strategies:

  • Paid advertising: Google Ads and Meta (Facebook/Instagram) ads, budget-dependent
  • Influencer marketing: Can be effective but costly for influencers with significant reach
  • Organic growth: Social media posting and SEO optimization for gradual, long-term traffic increases

Current status: The discussion remains open with initial guidance provided but no specific action plan developed for the user’s particular situation.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

I’m hoping this AMA means that I can use the shopify platform to create some visibility. Can you give me some easy first steps to bolstering that so I start to get seen?

I’ve tried the influencer route and haven’t had much success as the Men’s Grooming category is a bit light

thanks

2

That’s tough. Gaining visibility doesn’t really come down to the platform. Shopify handles your online sales process but visibility mostly comes down to other resources. The influencer route can work pretty well but tends to be expensive for anyone with real reach. If you have budget for advertising, Google ads and Meta ads can work depending on your specific product. Other than that, things like social media posting and SEO can slowly increase traffic over time.