Custom Pixel Loading Inconsistently

Retired Boards Appdev Store Design

Topic summary

Custom tracking pixel in Shopify’s customer_events intermittently fails to load; sometimes it triggers as expected, other times it is never loaded by Shopify, verified via Chrome DevTools with pages fully ready.

Evidence:

  • Chrome DevTools screenshots show resources loaded; in some cases the pixel resource is absent despite the page being ready.
  • A second participant confirms the same behavior, noting the pixel used to run consistently and its code hasn’t changed.

Technical context:

  • “Pixel” refers to a tracking snippet that should execute on page load or customer events.
  • “customer_events settings” is the Shopify configuration area for custom pixels.

Current status:

  • No identified cause, fix, or workaround shared.
  • No changes to the pixel code reported; issue appears platform-side or loading-related.

Unanswered questions:

  • Why Shopify sometimes does not load the pixel.
  • Under what conditions the pixel fails to load, and whether any recent platform updates affect customer_events.

Attachments:

  • Screenshots of Chrome DevTools are central to demonstrating the inconsistent loading.

Resolution: Unresolved and ongoing.

Summarized with AI on January 3. AI used: gpt-5.
1

We added a custom pixel to the customer_events settings but observed that the pixel sometimes doesn’t load at all, while other times it loads as expected. The issue is not in the pixels code, but that, verifiably in the browser, the pixel is never loaded by Shopify.

Here are two screenshots of the Chrome Dev Tools Panel showing the resources loaded, both times with the page fully ready.

1 Like
2

Having the same issue, used to run consistently. Pixel code did not change but does not run all the time anymore.