Customer Activation Email not automatically sent + when manually pushed, Activate Button problem

Shopify Discussion

Topic summary

A Shopify store owner is experiencing two critical issues with customer activation emails for their wholesale customers:

Problem 1: Automatic emails not sending

  • Third-party wholesale app creates accounts, customers see “Check your email” message
  • No activation email arrives, despite Shopify admin showing “Account invite sent”
  • Unclear if this is a platform limitation or configuration issue

Problem 2: Manual activation button malfunction

  • When manually sending account invites, emails do arrive
  • However, the “Activate your account” button redirects to a password reset page and generates an error
  • The user has verified the email template code in Settings > Notifications > Customer account invite appears correct

Context:

  • Deadline pressure: needs wholesale functionality operational by February 1st
  • This is described as the final obstacle to launching
  • The post includes the HTML email template code for reference

Status: Unresolved, seeking community guidance on both the automatic sending failure and the button redirect issue.

Summarized with AI on November 23. AI used: claude-sonnet-4-5-20250929.
1

Hey all,

I need to resolve an issue with my Customer Activation emails not automatically being sent to certain customers.

I have a third party app for wholesale on my store. When a customer signs up, they are taken to a page that says to “Check your email to activate your account.” However no email gets sent even though under the Customer information in my Shopify panel, it says “Account invite sent”. Is this fixable or is this only available for shopify plus users?

I don’t mind manually activating the account, however, I’m hitting another problem. I did a test and manually pushed an account invite, which does send the email. However in the email, the button that should take you to activate your account takes me to a password reset page where I get an error.

In my Settings>Notifications>Customer account invite I double checked the code and it looks fine. So I’m not sure what is going on here. I really want to get this wholesale side of my website operational by Feb 1 and this is really my last stumbling block.

{% capture email_title %}Activate your account{% endcapture %}
{% capture email_body %}Hi, you’ve created a new customer account at {{shop.name}}. All you have to do is activate it.{% endcapture %}

{{ email_title }} .button__cell { background: {{ shop.email_accent_color }}; } a, a:hover, a:active, a:visited { color: {{ shop.email_accent_color }}; }
{%- if shop.email_logo_url %} {{ shop.name }} {%- else %}

{{ shop.name }}

{%- endif %}

{{ email_title }}

{% if custom_message != blank %}

{{ custom_message }}

{% else %}

{{ email_body }}

{% endif %}
 
Activate your account
{% if shop.url %}
or Visit our store
{% endif %}

If you have any questions, reply to this email or contact us at {{ shop.email }}