A user asked whether customer first names can be included in Shopify’s automated abandoned checkout emails.
Another participant confirmed this is possible by using the ‘personalisation’ icon when editing the email template, which allows insertion of the first name field. A screenshot was provided showing where to find this feature.
However, a third user reported an issue: when testing the personalization, the email displayed the literal text “{first name}” instead of the actual name. This problem remains unresolved in the thread.
Over a year later, someone conducting research on abandoned cart recovery strategies reached out to the original poster, asking if they’d resolved the issue and would be willing to share their current email setup and what’s working for them.
Summarized with AI on October 30.
AI used: claude-sonnet-4-5-20250929.
I am just wanting to know if I am able to put the customer first name into the automation abandoned checkout emails that are sent? I have not been able to find anything online and just wanted to understand if maybe this is just not possible.
Hey @Hooms , I was doing some research on Abandoned Checkouts and Cart recovery and came across your post.
It’s been more than a year since you made your post so I’m assuming you already solved your issue.
And if you have, I was curious if you’d be open to sharing how you have your abandoned checkout & cart recovery emails set up.
I’m just trying to get a better understanding of what is working for people and what isn’t. If you see this message, please let me know what your thoughts are.