Customer Not Receiving Email from Newsletter Subscription

Shopify Discussion

Topic summary

Issue: New newsletter subscribers aren’t receiving verification/welcome emails with discount codes, and some signups don’t appear in Customers. This occurs via the storefront banner and, for some, POS or homepage forms.

Context: A Shopify staff reply (earlier in the thread) notes Shopify Email didn’t support automated emails (e.g., welcome flows) at that time and recommends third‑party apps (Seguno, Klaviyo). Multiple merchants report continued problems after migrating from Mailchimp, disabling CAPTCHA, checking DNS, and testing multiple inboxes.

Key observations and mixed results:

  • Some subscribers appear in Admin but no confirmation/welcome email is sent.
  • One merchant found homepage newsletter section didn’t trigger the automated email, while a custom page with a newsletter section did (Liquid sections shown), suggesting theme/placement impact.
  • Deliverability concerns to Gmail and redirect issues reported by one user.
  • One case resolved after Shopify validated the sender/address (domain logic change), after which emails worked.

Status: Ongoing; 2023–2024 posts still report the same behavior and ask if Shopify Email now supports automations.

Suggested actions/workarounds:

  • Validate sender domain/address with Shopify.
  • Test newsletter block on a non‑homepage page.
  • Use an email app with welcome/automation flows.
  • Verify customers appear in Admin/POS and gather screenshots for support.
Summarized with AI on December 14. AI used: gpt-5.
10

Hi Miles

I have the same problem as everyone above but can’t find the answer in the thread.

I have customers who add their email via the newsletter banner in the shop. But then the customer receives no email to verify subscription and no customer subscriber information appears in my Customers tab in shopify?

Any ideas why?

Thank you

Nitasha