Customer Not Receiving Email from Newsletter Subscription

Shopify Discussion

Topic summary

Issue: New newsletter subscribers aren’t receiving verification/welcome emails with discount codes, and some signups don’t appear in Customers. This occurs via the storefront banner and, for some, POS or homepage forms.

Context: A Shopify staff reply (earlier in the thread) notes Shopify Email didn’t support automated emails (e.g., welcome flows) at that time and recommends third‑party apps (Seguno, Klaviyo). Multiple merchants report continued problems after migrating from Mailchimp, disabling CAPTCHA, checking DNS, and testing multiple inboxes.

Key observations and mixed results:

  • Some subscribers appear in Admin but no confirmation/welcome email is sent.
  • One merchant found homepage newsletter section didn’t trigger the automated email, while a custom page with a newsletter section did (Liquid sections shown), suggesting theme/placement impact.
  • Deliverability concerns to Gmail and redirect issues reported by one user.
  • One case resolved after Shopify validated the sender/address (domain logic change), after which emails worked.

Status: Ongoing; 2023–2024 posts still report the same behavior and ask if Shopify Email now supports automations.

Suggested actions/workarounds:

  • Validate sender domain/address with Shopify.
  • Test newsletter block on a non‑homepage page.
  • Use an email app with welcome/automation flows.
  • Verify customers appear in Admin/POS and gather screenshots for support.
Summarized with AI on December 14. AI used: gpt-5.
13

Hi,

Has anyone solved this yet? I have a found a weird work around (that could also be just coincidence?)
I have a site where I put two newsletter signups. One on the home page and another on a custom page I built just for signup.
I built it, modified the success email (with discount code) that automatically sends and tested it. Worked fine and we got a steady stream of signups.

Then I got one complaint, then another, from customers that weren’t getting the discount code email.
However others were and I tore my hair out for a day until I realised that the newsletter on the Home page (which is part of the template) doesn’t work and the custom page page I created (with a newsletter section) does.

(the page is very simple with a hero section and newsletter section

{% section ‘hero-join-us’ %}
{% section ‘newsletter’ %}

I even re built this as a test and the same thing occurred.

So it seems if you want the automatic emails to work you need to put the newsletter somewhere other than the Home page?
If someone has manged to make it work on the Home page…please let me (and everyone else screaming at their keyboards) know!