Customers having problems logging in to our website

Topic summary

Shopify store owners are experiencing recurring customer login issues, primarily involving error loops where customers cannot log in, create accounts, or reset passwords.

Common Root Causes Identified:

  • Customers subscribing to newsletters without fully activating their accounts
  • Missing account activation step after invitation emails are sent
  • Some customers receiving 404 errors when clicking account activation links
  • Issues with new Customer Accounts system causing email verification codes to be blocked by email providers
  • DNS configuration errors after migrating to new Customer Accounts

Suggested Solutions:

  • Verify customer accounts are enabled in Settings > Checkout > Customer accounts
  • Send account invitations manually to affected customers from the customer list
  • Try disabling Google reCAPTCHA in Online store > Preferences
  • Check the customers/activate_account.liquid theme file for code errors
  • Ensure DNS settings are configured correctly if using custom domains

Current Status:
Multiple merchants report the issue persists even after troubleshooting. Some have reverted from new Customer Accounts to classic accounts. The problem appears intermittent, affecting only certain customers without clear patterns. Shopify support acknowledges issues with the new verification system but has not provided comprehensive solutions.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.

Hi Jina,

I frequently have this problem also. Were you able to get this resolved? I have spent some time on chat with no real resolution. Any great info you can share? Thanks Jina!