Customers Suddenly not Buying my Products Beginning August 2022

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Topic summary

Sales dropped sharply starting August 2022: active carts now end in abandonment, and purchases come mainly from organic traffic despite ongoing Facebook ads and subscriber emails. The merchant notes a company reorganization in August and is currently cleaning up the site; they shared the store URL (skull-cave.com).

Community input centers on diagnostics and ads:

  • Verify checkout is functioning end-to-end and review traffic quality/volume.
  • Another merchant reports a ~50% year-over-year September decline, linking it to recent Google Ads changes.
  • One reply says there’s no proof of a cross‑niche downturn and suggests on‑site tactics (cross‑sell/upsell like Similar Products, New Arrivals, Bestsellers).
  • If using Google Ads Performance Max (automated multi‑channel campaigns), ensure proper conversion and remarketing tracking; allow 2–6 weeks up to ~1.5 months for learning.

No definitive cause has been identified. Next steps underway: site reorganization/cleanup and sharing more store details; further checks on checkout, ad setup, and tracking are pending. The issue remains open.

Summarized with AI on February 6. AI used: gpt-5.
1

Has anyone experienced in your stores suddenly not buying any of your products. Although, we have been regularly advertising with Facebook and Subscriber email? Carts showing active but all of a sudden the carts are abandoned, no purchase. It is really strange that this is happening to me. Any bot apps that is preventing customers to purchased? The only purchases we are getting are through organic buying.

Any comments and recommendations.

Thanks

Shopify Member

2 Likes
2

Hello @luv2shoppewise ,

Can you share the store URL?

Make sure your store checkout is all working fine.

Are you getting good traffic?

Gina
flareAI: Generate Sales from Google Search, on Autopilot

3

Same thing happening with us now. Sales down by 50% on last September. The issue is with Google ads changing, sales are dire.

4

Hey @luv2shoppewise
I saw a similar question on the Shopify community the other day and there isn’t any definitive proof that sales are down across all niches but you can always try to improve sales.
Here’s a guide on how to improve sales on Shopify - you might find it useful. You might also want to try cross-sell and upsell recommendations like ‘Similar Products’, ‘New Arrivals’, and ‘Bestsellers’ on your website, especially the homepage, with an app like https://apps.shopify.com/Argoid

Guide: https://www.argoid.ai/blog/how-to-get-sales-on-shopify

5

Hi @luv2shoppewise

You are not alone, I have heard this from a lot of merchants.

In case you are using performance max campaigns, first, make sure you have correctly installed / setup conversion tracking and remarketing tracking. It can take from a few weeks to 1.5 months to learn.

If you want any assistance regarding your store or feed, or need any app you can check out our app. Hope we can help you.

6

We have the same issue. Has anyone be able to share thier information. In January of this year through July, we have good sales. However, beginning August 2022 when we reorganized our team, some have left the company and some stayed, all of a sudden we our store is having only 1 to 3 purchase or nothing at all. Please let us know. It will help us a lot.

7

Hi Flare:

My apology that I have not responded to your request. Hope you can assist. Below is our URL..currently we are re-organizing our site our formerly employee had not time to scrub the site. We are doing it now as we speak. https://skull-cave.com/

Thanks,

Jeff LUV2shoppewise