Customise order confirmation email based on product purchased

Store Design

Topic summary

Goal: customize order confirmation emails based on product type (service subscription vs physical product).

  • Need: send different confirmation emails depending on what was purchased, rather than Shopify’s single default.
  • Attempt: tried using HubSpot to take over order confirmation emails; in testing, Shopify’s native email still sends, suggesting HubSpot isn’t replacing this transactional email.
  • Formatting: asks if images can be included in the confirmation email; notes the template editor feels limited unless custom coding is used.
  • Follow-up: another user reports the same need and asks if a solution was found.

Status: no solution or guidance provided yet; discussion remains open with unanswered questions about per-product email routing and richer email formatting within Shopify or via HubSpot.

Summarized with AI on January 16. AI used: gpt-5.
1

Hi,

Does anyone know how I would go about customising the Order Confirmation email based upon the product purchased? I have a service based subscription product that, when purchased, gets the same email as someone who has purchased a physical product.

How do I manage this so that they get a different email?

I have Hubspot and thought that Hubspot was able to take over order confirmation emails but upon testing it doesn’t seem like that works. The shopify email seems to still go out.

Also, is there a way to format the email to include images - seems very limited unless you can code.

Thanks

2

I am trying to figure out the exact same thing for my site. Were you able to find a solution?