Dashboard/Statistics show very few visitors - But I do advertising

Topic summary

  • New Shopify store for art prints reports a large gap between ad clicks and Shopify visitors. Google and Meta show ~200 clicks to the landing page, while the Shopify Dashboard shows only about 3 visitors per day.

  • The poster asks if Shopify’s statistics are off or if Shopify only counts visitors to shop pages and not the landing page. They want clarity on how Shopify defines and tracks “visitors” compared to ad-platform “clicks.”

  • No additional diagnostics or tracking details were provided beyond the domain and platforms used. No replies or explanations are present.

  • Status: unresolved. Key open questions: reasons for discrepancy between ad-reported clicks and Shopify-tracked visitors, and whether landing page traffic is included in Shopify’s visitor counts.

Summarized with AI on January 10. AI used: gpt-5.

Hi,

I recently got my page www.kanal-100.com online, where I sell art prints.

I did ads on Google and Facebook/Instagram. Together I got - according to Google and Meta - like 200 clicks on my landing page. The Shopify Dashboard shows very few visitors, though! Like 3 visitors a day.

What is the explanation for that? Is there something off with Shopify statistics? Or does Shopify f.e. only count visitors in the shop and not the landing page?