Data discrepancy with GA4

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Hi @SHDistill ,

Fixing Shopify and GA4 Data Discrepancies1. Check GA4 Setup: Ensure purchase and other eCommerce events (e.g., add_to_cart) are firing correctly via Google Tag Assistant or GA4 Debug View.

  1. Shopify Integration: Verify the GA4 Measurement ID in Online Store > Preferences or via Google Tag Manager (GTM).

  2. Payment Gateway Issues: Some gateways (e.g., PayPal) may skip the “Thank You” page. Consider server-side tracking to capture all transactions.

  3. Ad Blockers: Implement server-side tagging to reduce blocked tracking.

  4. Attribution Differences: GA4 uses data-driven attribution, Shopify uses last-click. Align reporting by reconciling Shopify raw sales data.

  5. Time Zone Alignment: Ensure time zones match in Shopify and GA4 settings.

  6. Sampling in GA4: Use GA4 Exploration Reports for unsampled data.

  7. Debugging Tools: Use GA4 DebugView and Google Tag Assistant to test tracking.

  8. Reinstall GA4: If issues persist, reinstall GA4 tracking via Shopify preferences or GTM.

  9. Professional Audit: Consult with a GA4 expert if discrepancies remain unresolved.

By addressing these areas, you can improve data accuracy and reporting consistency.