Deals Discovery App in Google Merchant Center

Shopify Discussion

Topic summary

A merchant discovered an unfamiliar “Deals Discovery” app in their Google Merchant Center and received no clear explanation from Google Support.

What Deals Discovery Is:

  • An auto-enabled Google feature that crawls merchant webpages to find promotions and deals
  • Automatically imports these promotions into Google Merchant Center
  • Designed to enhance visibility for products with special offers in Shopping ads and free listings

Key Points:

  • This feature exists for all merchants and is typically enabled without direct merchant action
  • Google sometimes adds such features automatically to improve listing performance
  • The original poster found nothing in their Promotions tab despite the app appearing

Management Options:

  • Merchants can remove the app by clicking “manage” in Merchant Center
  • Can adjust settings or opt out of promotions in the feed setup
  • The poster expressed hesitation about disconnecting it, concerned about unintentionally disrupting their feed
Summarized with AI on November 6. AI used: claude-sonnet-4-5-20250929.
1

Does anyone know what is the source of the Deals Discovery app in Google Merchant Center? I have been on with Google Support and they had no idea. TYIA

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2

If you’re seeing the “Deals Discovery” app in your Google Merchant Center and Google Support couldn’t provide an answer, you’re not alone—this has puzzled many users. The “Deals Discovery” feature in Google Merchant Center is typically auto-enabled by Google to help merchants highlight promotions and deals in Shopping ads and free listings.

What You Can Do:1. Check Promotions Tab: Go to the Promotions section in your Merchant Center account. This feature might have been auto-enabled to enhance visibility for your products that are on sale or have special offers.

  1. Review Your Feed: If you’re using a third-party app or feed management tool to submit your product data, the app could be adding this feature to help with deal visibility.

  2. Disable or Manage: If you don’t want this feature, you can try adjusting the settings in the Merchant Center or opting out of promotions in your feed setup.

Why It’s There:

Google sometimes adds features like these to help merchants improve the performance of their listings without direct intervention. However, if it’s not something you find useful, managing your promotions and feed data closely should give you more control.

3

Thank you for the great reply. There didn’t happen to be anything in the promotions tab. I’m a little nervous to disconnect as I don’t want to unintentionally disrupt the feed. Thank you again!

4

Here is a non AI reply: The program / app deals discovery exists for all merchants, and it’s a tool where Google will crawl your webpages to search for promotions and automatically import these promotions in Google Merchant Center. If you dont’ want this to happen, remove the app by clicking on manage.