Decent traffic with no sales

Store Feedback

Topic summary

  • Issue: A Shopify store owner reports a few months of operation with roughly a couple hundred sessions per month but zero sales.
  • Request: Seeks diagnosis and feedback on what might be wrong and how to improve conversions.
  • Context: Provides the store URL (https://shopbsbrothers.com/) for review.
  • Developments: No additional details, tests, or data (e.g., traffic sources, product pricing, checkout issues) are provided in the post.
  • Outcome/Status: No recommendations or decisions recorded; thread remains open and unresolved, pending community feedback.
Summarized with AI on December 18. AI used: gpt-5.
1

I’ve been using Shopify for the past few months and get roughly a couple hundred sessions a month but I haven’t received any sales yet. I was wondering if anybody could tell me what the problem is. https://shopbsbrothers.com/

2

Basic printify dropshipping. Absolutely nothing special or unique about it. There are hundreds of thousands of p.o.d. dropshipping sites. It’s not original. Using Gmail is unprofessional.

At least you were honest enough to include an address.

If you’re really serious about it you would look into a business email, and get out of the dropshipping scam and get at the very least a heat press.

1 Like
4

Hey @Tbentlie

I suggest focusing on the WHY factor of your store. Why should someone buy from your store? What makes you unique? Focus on that first.

A couple of hundred sessions monthly with zero sales means something’s fundamentally broken. Let me tell you what’s stopping people from buying.

Your cart is redirecting people to a separate page when they add something. That’s killing conversions. Someone’s browsing your tshirts, hoodies, caps, socks, finds something they like, adds it, and suddenly they’re yanked to a different page. Most people abandon right there because you’ve disrupted their momentum.

Switch to a slider cart that opens on the same page. Apparel shoppers often want multiple items, building outfits or grabbing several pieces. Keep them engaged and make adding more feel natural instead of disruptive.

Add a progress bar showing how close they are to free shipping or a discount. When someone sees they’re twenty dollars from hitting it, they’ll add another item. Without that visual indicator, they don’t even know the opportunity exists.

Show complementary products in that cart. Someone adds a hoodie, show them matching socks or a cap. Someone grabs a tshirt, suggest another tee or hoodie. Help them see what works together without navigating away.

Don’t install separate apps for cart features. Something like iCart handles all your cart customization in one place, keeps it affordable.

Beyond the cart, make sure your store answers why someone should buy from you. Generic apparel stores are everywhere. What makes your brand different? What’s your value proposition? If you can’t answer that clearly, fix your messaging before worrying about traffic. A couple hundred sessions should generate at least a sale or two if everything else is working.

5

Hey @Tbentlie,

You’re still new to this, and it’s completely normal to experience some setbacks in the beginning.

After looking at your website, I can suggest a few things. First, I would consider changing the theme; it feels a little too dark. A brighter theme could help your products stand out more.

It could also help to add more photos, maybe some photos of your friends or people you know wearing the clothes. It makes the brand feel more personal and gives shoppers a better idea of how it looks in real life.

And honestly, a lot of this just comes with time. As you keep going, you’ll build trust, grow your social media, and start getting reviews.

Wishing you luck!

6

The main issue here is not traffic, but conversion.
From a customer perspective, the store does not build enough trust yet.

Here are a few points I noticed:

1. Homepage clarity
The homepage feels more like a product catalog than a sales page.
As a customer, I want to quickly understand why I should buy from you, not just what you sell.

The “Track Order” feature is useful, but placing it on the homepage doesn’t help conversion. It’s something customers look for after purchasing.

Suggestion:

  • Add more value-focused text on the homepage

  • Reduce the number of products shown

  • Move “Track Order” to a separate page or the footer

  • Organize product categories more clearly in the navigation

2. Pricing perception
From a customer point of view, some prices feel high for the category.
For example, $23 for socks creates hesitation unless the value is clearly explained.

Suggestion:

  • Either lower the price

  • Or clearly justify it (quality, materials, durability, brand story)

3. Contact page trust
A contact page with only a form doesn’t build confidence.
Customers want reassurance that there are real people behind the brand.

Suggestion:

  • Add a short explanation of who you are

  • Explain why and how customers can contact you

4. Product photos
The photos look consistent, but almost too consistent.
As a customer, it feels like templates rather than real product visuals, which reduces trust.

Suggestion:

  • Add variation (angles, lifestyle shots)

  • Improve photos with better lighting or AI tools

The store has potential, but improving clarity, trust, and perceived value should help unlock conversions.
Happy to discuss further.

7

Are you open to a proper and meaningful discussion about the current problem and solution? Writing a long form of text as comments i don’t think that solves real problems

8

i went through your store, and here’s my honest feedback:

  1. you can sure improve on the design. just like others mentioned, it’s pretty basic. so, for example try and add a hero image at the top and add what your brand does over that. aesthetically, it will be a lot more pleasing and it will prompt shoppers to explore more.

  2. highlight offers or sales on your website that are irresistible and help boost conversions. so, for example, on your home page, you can add a header at the top, highlighting your latest offers. that will create a strong pull and users will start making purchases.

  3. then coming to your product pages, they can also improve a lot. so, i checked a sweatshirt, and i felt you could have added additional product images (showing the product from different angles, in use, etc.), added key highlights in pointers, and so on.

understand that these points will reduce the friction in a shopper’s decision making process and push them to make a purchase. so, you should add these elements and any other appropriate ones as a priority.

  1. focus on getting your first reviews. social proof is non-negotiable as that is what other users will check before they make a purchase.

overall, these are the major feedback points that you can incorporate and will help you boost sales. also, for store and product page designs, check shopify’s official guides on these topics. you will get a lot of insights and inspiration for improvement.

thanks

9

Have you checked your mobile experience lately? I’ve seen many stores where the ‘Add to Cart’ button is buried or blocked by pop ups on iPhones, which kills sales even if you have great traffic

10

Hi @Tbentlie,

I’m Emily from SalesHunterThemes.

Everyone has already shared a lot of useful feedback and all of it is really worth considering.

AI is also a powerful source you can use to find ways to optimize your store. If you have tried it but haven’t really seen good results yet, it might be because your question is too general or the AI model you are using is not specifically trained for CRO/store feedback.

Let’s give it another try. I’d like to recommend this AI agent for store visual checks and CRO feedback. You just add a screenshot, paste your store URL, or even share HTML code, and the agent will review it and give practical feedback. It’s well trained via Baymard knowledge base so provided suggestions are so true and valuable.

Hope it helps.

11

Hey @Tbentlie! Quick ways to improve (based on common conversion issues):

  • Make your key product(s) easy to buy immediately with clear CTA buttons (Add to cart).
  • Consider adding trust signals like reviews or testimonials.
  • Improve your value messaging (why people should buy from you).
12

Hey @Tbentlie!

You’re no getting any sale because, your store is not designed in a way that attract the customers.

You’re selling the t-shirts and hats. And these product categories has a lot of potential in it. It means that many of the poeple want to look for these products on the internet.

They willing to purchase your products but there are the reasons shared below, regarding why the visitors not converting to buyers.

  • UGC Content: You’ve a lack of UGC content on the site. A ecommerce store without the UGC content don’t feel a real store. It’s look like a fancy gallery that just impressing the visitors or entertaining them.
  • Lack of Reviews: I found that you are using the Shopify review app, but you don’t add any review. Just adding the review app block is not enough. It’s also important to write the athentic reviews that attract the customers and they feel safe while purchasing them.
  • Lack of SEO content: I found that you’re using the generic Ai copywriting for your site. It’s not the organic content. You must use the organic SEO content on the collection page, for product Description and for the product titles.

Check the URL’s that shared below on how they optimized their stores and in return they are getting more than $50K sale every month.

Check them all above the links and you’ll understand how the better developing of the website is really important.